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2025-01-16 14:35本頁面
【正文】 ers and employees happy, in today‘s world that ends up being good for business.‖ – Tony Hsieh, Zappos CEO Principle Seven: Master the message. ―You baked a really lovely cake but then you used for frosting.‖ You can have the most innovative idea in the world, but if you can‘t get people excited about it, it doesn‘t matter. Steve Jobs is considered one of the greatest corporate storytellers in the world because his presentations inform, educate and entertain. There are no bullet points in a Steve Jobs presentation Title 0% 50% 100%Category 1Category 2Category 3Category 4Most PowerPoint slides are a confusing, convoluted mess. This is a real PowerPoint slide used by the military. If manders can understand this, they can win the war. Steve Jobs thinks visually about presenting ideas, products, and information. Simplicity: The Elimination of Clutter In Apple‘s design world, simplicity is the elimination of clutter. The same holds true for a Steve Jobs presentation. Picture Superiority Effect (PSE) BIRD 10% 65% If information is presented verbally, your audience will remember 10% of the information. Attach a picture and retention goes up to 65%. Text and images are so much more interesting than bullet points alone. Don’t let the bozos get you down One more thing… Innovation takes confidence, boldness and the discipline to tune out negative voices. “We don’t need you. You haven’t gotten through college yet.” “Get your feet off my desk. Get out of here. You stink and we’re not going to buy your product.” “Your problem is that you still believe the way to grow is to serve caviar in a world that seems pretty content with cheese and crackers.” “There’s no reason why anyone would want a puter in their home.” Imagine how one young man with big dreams must have felt when he heard the following. Of course, these statements were all directed at one time or another to Steve Jobs. “Don’t the let noise of others’ opinions drown out your own inner voice.” “Dream bigger.” Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risktaking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an ―insanely great‖ life.
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