【正文】 e use of differential signs” (Baudrillard).The reason for imageoriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “ Virtual Reality” . The evidences can be traced from puter games and Hollywood movies, in which customers? preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and municate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “A need is not a need for a particular object as much as it is a ?need? for difference”(Baudrillard). The typical example is Apple Computer’ s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples monly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a neverending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. More Attention to the Image of Product Main parisons Contexts Different aspects (1) _______about by people when they are shopping In the past, people think more about the (2) _______of the goods. People today are more easily (3) _______ by the (4) _______of product and the buying atmosphere. Different (5) _______ to promote sales Traditionally, producers may focus more on the functional utilities of goods. Nowadays, product image should be (6) _______ and there should be more effective (7) _______ with customers. More details worth noticing The (8) _______ for image centered behavior Influenced by puter games and Hollywood movies, people’ s (9) _______ is virtualized. (10) _______ are given to prove the importance of image Apple Computer’ s IMAC/ Disney Fairyland/Las Vegas Ⅱ . 首字母填空 根據(jù)短文內(nèi)容和首字母提示 ,在下文對(duì)應(yīng)空格處填入適當(dāng)?shù)脑~使短 文完整。 (每空一詞 ) What’ s the most exciting thing in (1) D______? For millions of kids around the world, it’ s Christmas! Most kids get two weeks (2) o______ school around Christmas. Families buy a Christmas tree and put (3) l______ on it. People also buy gifts for family members and (4) d______ their houses. On Christmas day, the whole family get (5) t______. In the morning, kids can’ t (6) w______ to see their Christmas presents. Maybe they are from Santa Claus! On Christmas Eve, kids hang big socks at the end of their beds before going to bed. Their parents tell them that (7) d______ the night, Santa Claus will fly to their house. He will go down the chimney and put presents into the socks. Young kids believe in Santa, but of course he isn’ t (8) r______. It is parents (9) w______ give kids presents. Later in the day, many people go to church to celebrate the (10) b______ of Jesus Christ. When they get home, they have a big meal with their family and friends. Usually, they eat turkey, lots of vegetables and Christmas puddings(布丁 ). Christmas puddings have lots of fruit, nuts and a little alcohol(酒 ) in them. They make people feel warm inside. . ______ 3. ______ 4. ______ 5. ______ 6. ______ 7. ______ 8. ______ 9. ______ 10. ______ Unit 7 Ⅰ . 任務(wù)型閱讀 閱讀下面短文 ,根據(jù)短文中 的信息 ,完成文后表格。 (每空一詞 ) Many animal and plant species have bee extinct and many more are in critical danger. Dodo The Dodo is a classic example of how humans caused damage to the earth s biology. The flightless Dodo was native to the Island of Mauritius in the Indian Ocean. The easily controlled bird became a source of food for sailors and was attacked by animals introduced to the island by humans such as pigs, monkeys and rats. The population of Dodos rapidly decreased and last one was killed in 1681. Rhinos (犀牛 ) The Rhino horn is a highly prized item for Asian medicine. This has led to the animal being hunted in its natural habitat. Once widespread in Africa and Eurasia, most rhinos now live in protected natural parks and reserves. Their numbers have rapidly decreased in the last 50 years, and the animals remain under constant threat from poachers（偷獵者） . The Giant Panda The future of the giant panda is far from certain. As few as 1,000 remain in the wild. The Chinese government has set up 33 panda reserves to protect these beautiful animals. However, t