【正文】 Case Study – Summary – Writing guidelines ? Keep one subject per message, and don’t cover various issues in a single . ? Use a descriptive subject heading. ? Keep messages short and to the point, and write short sentences. ? Use bulleted lists to break up plicated texts. ? Quote from the original if required and target dates. ? Conclude your message with actions required and target dates. 37 Case I: Participation for S ales P resentation Date: 10th December , 200 4 To: From: Subject: Participation for S ales P resentation Dear Sir , Thank s for you r imp res siv e sal es pre sen ta tion abo ut leisure wear on 15th May . It was ver y inf orm ati ve and we obtain ed lot s of new buyers . In the meeting of management board, w e have discussed your proposals very thoroughly. Unfortunately, after considering our fin anc ial sit uat ion and mar ket situa tio n, we dec ide d not to participate in this sales presentation. Ove r the nex t few mon ths , we wil l be sli mmi ng dow n our operations to pensate for the downturn in trad ing and market . Whe n the eco nom y pic ks up, we sha ll cer tai nly be interested in talking t o you r pany gain.③ In any eve nt, ple ase con tac t wit h us during six mon ths , whe n we might be interested in talking about further matters. Thank s for your time and effort s . Yours faithfully , Bandy Liu Merchandising Manager Rykiel Fashion pany ③ 在接下來 幾個月內，我們需緊縮業(yè)務開銷以補償貿(mào)易與市場銷售額的下降。當經(jīng)濟變好時，我們一定有興趣與你們公司再談相關事宜。 38 Cas e II: Announcing a Price Increase Date: Tuesday , August 2 0 , 200 4 20:11:48 To: ivan@ Cc: james@163. From: Subject: Announcing a Price Increase Dear Sir, We enclose our new catalogue and price list. The revised prices will apply from 1 September 2022. You will be aware that inflation is affecting the whole clothing industry . W e have been affected like everyone else and some price about woven collection increases have been unavoidable. We have not, however, increased our prices across the board. In many cases, there is a small price increase, but in others, none at all. ④ We can assure you that the quality of our product has been maintained at a high standard. W e l ook f or w a r d t o r e c e i vi ng your or de r s . Yours faithfully , Alex Wang Merchandising Manager Polo Trading Ltd. E n c . ： P r odu c t C at al ogu e an d P r i c e L i s t ④ 由于通貨膨脹影響整個服裝行業(yè)，連帶令機織系列產(chǎn)品價格上漲。雖然如此，我們并未全面提升價格，調整幅度也不大。 39 ? Lecturing Exercises – 1. List the contents of . – 2. Write a piece of in the clothing industry by your suggestion. 40 D a t e : M a y 19 , 200 6 T o: i v a n z x l @ 126 .c om C c : r a y @ t om .c om F r om : m a y 166 @ g m a i l .c om S u bj e c t : D e t a i l s a bou t c a r t on box f or s t y l e M 12 D e a r i v a n z x l , P l e a s e f ol l ow s u p t h e de t a i l s a bou t c a r t on s i z e of s t y l e M 12. T h e d i f f e r e n c e i n t he h a nge r s h o ul d n ot a f f e c t t he h e i ght o f t he c a r t o n , s o i f w e c h a ng e t o t h e A 4 c a r t o n ( 21 ” *15 ” *15 ” ) , w hi c h i s a bo u t a n i nc h hi gh e r , c a n w e g e t a t l e a s t on e m or e g a r m e n t i n a c a r t on ? I f w e m a ke t hi s c h a ng e , I w o ul d a l s o l i ke t o c h a ng e t h e s t yl e M 13 t o t h e s a m e A 4 c a r t on . H ow m a n y u n i t s of a M 13 c a n y ou g e t i n t o a A 4 c a r t on ? P l e a s e c on f i r m y ou r a c c e pt a n c e by r e t u r n . T h a n ks . M a y M e r c h a n di s e r P ol o T r a di n g C om pa n y 3. Writes a returned Email according to following messages. 41 Reviewing ? Business Letter in different situation ? Write and return the Business Email for different situation in clothing industry ? Email for sample approved ? Others