[工作計劃]哈佛商業(yè)計劃書模板-資料下載頁
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【正文】 by Stacey Childress in March 2021, Harvard Business School. Revised November 2021 Some thoughts on the Executive Summary ?They will read it first, but you should write it last. ?ES should motivate the reader to take some action – for your purposes, to read the rest of your plan. ?ES should municate the essence and excitement of your plan: ?Not an annotated table of contents ?Not an abstract ?Is your bplan in miniature ?One page is great, two pages is fine, three pages is too long. ?Reader should e away thinking, ?So that’s what these folks are up to!? Source for this slide: David Gumpert, How to Create a Really Successful Business Plan, October 2021 18 Created by Stacey Childress in March 2021, Harvard Business School. Revised November 2021 Tips for Getting Started on an ES Attempt to crystallize the most important idea of each section of your plan into 2 or 3 punchy sentences (at most), including the financials. ?Everything in the ES should be backed up by more explanation and evidence in the rest of the plan. ?First sentence or two should describe your idea clearly and simply. This is also a useful way to begin your 30 second pitch (although not the only way). ?Make sure you tell the reader how much money you need to get started. ?Last sentence or two should answer the question, ?Why is this a pelling idea?? (or in more mundane terms, why should I give these people money?) ?Enlist a few people who know little about your plan to read the ES and then explain what you’re doing to you. Revise until they ?get it?. 19 Created by Stacey Childress in March 2021, Harvard Business School. Revised November 2021 Final thoughts Act of imagination Bill Sahlman Act of aspiration Act of inspiration
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