kotler20_basicmarketingmanagement課件-資料下載頁
2024-10-16 16:21本頁面
【正文】 16 Timing of Market Entry ? First entry ? Parallel entry ? Late entry 2017 Criteria for Choosing Rollout Markets ? Market potential ? Company’s local reputation ? Cost of filling pipeline ? Cost of munication media 2018 ConsumerAdoption Process Adoption is an individual’s decision to bee a regular user of a product. 2019 Stages in the Adoption Process Awareness Interest Evaluation Trial Adoption 2020 Adopter Categorization ? Innovators ? Early adopters ? Early majority ? Late majority ? Laggards 2021 Characteristics of an Innovation ? Relative advantage ? Compatibility ? Complexity ? Divisibility ? Communicability
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