【正文】 。嚴格的供貨表現(xiàn) /服務水平 。質量好且健康的產品 。環(huán)保及社會責任 (簡稱 IWAYTheIKEAwayofPurchasinghomefurnishingproducts宜家采購家居產品要求 ,它是宜家公 司對供應商有關環(huán)境保護 ,工作條件 ,童工和森林資源方面的政策 )。宜家在全球的 16 個采購貿易區(qū)設立了 46 個貿易代表處分布于 32 個國家。貿易代表處的工作人員根據宜家的最佳采購理念評估供應商 ,在總部及供應商之間進行協(xié)調 ,實施產品采購計劃 ,監(jiān)控產品質量 ,關注供應商的環(huán)境保護 ,社會保障體系和安全工作條件。如今 ,宜家在全球 53個國家有大約 1300個供應商。 2021年 12 月 30 日，世界權威的品牌價值研究機構 —— 世界品牌價值實驗室舉辦的“ 2021 世界品牌價值實驗室大獎”評選活動中，宜家憑借良好的品牌印象和品牌活力，榮登“中國 最具競爭力品牌榜單”大獎，贏得廣大消費者普遍贊譽。 IKEAandcreateinSwedenin1943,formostpeoplecreateadailylifeindimprovingthequalityofpeople39。slivestogetherandadheringtotheforasmuchastheycanaffordtoprovidecustomers,designisexcellent,thefunctionisallready,lowpricesofthehouseholdarticlesforuse,beautifulandpractical,monpeoplecanaffordthehouseholdarticlesforuseatthesametime,ikeaefforttocreatecustomerandsocialinterestsasthecenterofthemodeofoperation,theSwedishikeagrouphasbeetheworld39。slargestfurniturehouseholdproducts,mainlyincludingsalesbusinessseat/sofaseries,officesupplies,thebedroomseries,thekitchenseries,lightingseries,textiles,cookerseries,housing,children39。sproductsseriesstorageseriwith310stores,includingeighthomeinmainlandChina,respectivelyinBeijing,Shanghai(two),guangzhou,chengdu,chongqing,shenzhen,nanjing,dalian,shenyang,xi39。39。spurchasingpatternsareglobalpurchasingpattern,itsglobalsetup16purchasingtradearea,whichhavethreeinmainlandChina,respectivelyis:southChina,centra39。sikeapurchasequantitytohaveaccountedfor18%ofthetotal,inthefirstplaceofikeapurchasing,to2021,ikeainthemainlandof China39。sretailmarketwillreach10home,storagecapacitywillberequiredbythe100000cubicmetersnowexpandedto300000cubicmetersabov,oneofthemostimportantspaceinikea39。sglobalstrategyplaysanimport(TradingArea)purchasearrivedafterglobal26distributioncenterstoikeainglo39。spurchasingconceptandevaluationofnewsuppliersmainlyincludingfouraspects:thecontinuingpriceimprovement。Thesupplyofstrictperformancervicelevel。Qualityisgoodandthehealthoftheproducts。Socialandenvironmentalresponsibility(hereinafterreferredtoasIWAYTheIKEAwayofPurchasinghomefurnishingproductsikeaPurchasinghouseholdproductrequirements,itisikeatosuppliersonenvironmentalprotection,workingcondition,childlaborandforestresourcespolicies).Ikeaintheworldof16purchasingtradeareasetup46traderepresentativeofficedistributeditpurchasingconceptikeaassessthesuppliers,andsuppliersintheheadquarterstocoordinateimplementproductpurchasingplanandmonitortheproductquality,payattentiontoenvironmentalprotection,thow,2008,theworldauthoritativebrandvalueresearchinstitutionstheworldbrandlabatvalueof2021worldbrandlaboratoryvalueannualawardselectionactivities,withagoodbrandimageikeaandbrandvitality,onChina39。smostpetitivebrandlistprizes,winsthegeneralconsumersuniversalpraise.