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laptop for everyone to see. 在合適的時(shí)刻展現(xiàn)合適的內(nèi)容,而不是連篇累牘、鋪天蓋地砸向聽眾。好的演講通常只列出簡(jiǎn)明扼要的觀點(diǎn),其他的全是演示。想要演講得出類拔萃,就把它當(dāng)作一場(chǎng)達(dá)人秀:各種廣告、各種主題、各種變幻...喬布斯就用到了視頻剪輯、樣品展示、客串嘉賓...有時(shí)還會(huì)來個(gè)出其不意。別說,倒還真挺見效。比如在發(fā)布Mac Book Air時(shí),他打開一個(gè)大信封,默默抽出了這個(gè)新款筆記本電腦,觀眾們瞬間石化了?! his is the new, Mac Book Air, you can get a feel for how thin it is. 這就是最新款Mac Book Air, 知道它有多薄了吧?! hat is the one memorable moment of your presentationIdentify your memorable moment and build up to it. ...Climax of the show ...our friends and everyone in the world today. 你演講中最難忘的瞬間是什么?定下那一刻,然后使出渾身解數(shù)把聽眾引向那里?! nd finally, rehearse, rehearse, and rehearse some more. 最后一條,彩排,彩排,再彩排。 Let me show you how easy that is now. 讓你們見識(shí)下操作起來有多簡(jiǎn)單 Steve Jobs makes it look easy because he spends hours rehearsing. He cannot pull off an intro presentation with a video clips and demonstrations and outside speakers without practice. The result of presentation that is perfect synchronized and looks, yes effortless. Now the average business first does not have a resource to create a Steve jobss extraordinary ganza. But you do have time to rehearse. The greatest presenters do it, so should you. 喬布斯的演示之所以看起來如此簡(jiǎn)單是因?yàn)樗舜罅繒r(shí)間來彩排。沒有反復(fù)的練習(xí),那些視頻剪輯、樣品展示和客串嘉賓便都是浮云。因?yàn)榉磸?fù)的彩排,他才能在演講過程中如此淡定,如此收放自如。當(dāng)然很少有人生來就像喬布斯這 8 / 8