【文章內(nèi)容簡介】 1} [Reason 2] [Reason 3] OR: [My Company] was recently conceived and is still in the beginning stages. To this point the following has been acplished: ? A team consisting of [list names and primary responsibility. ( John Doe Marketing) has been formed. ? A prospective [customer/client] list has been drawn up. ? Strategy meetings are being held every Monday, Wednesday and Friday evenings. ? This business plan has been drawn up. [Now link the past to the future why a former pany will lead into this one or how your present pany and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers. 7 [Product/Service] Description [My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it: Product ? Offers the lowest price on the market ? Is the most technically advanced ? Offers more useful features ? Saves them time and money ? Offers our users better value per dollar spent ? Provides an alternative way to achieve a similar task. Service ? Provides a service which is not presently available in this area. ? Is strengthened by a team with bined experience of XX years. ? Saves them time and money ? Provides an alternative, cost effective way for them to realize a similar goal. We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice. Product The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation: 1. Overnight delivery 2. Cold storage 3. Incorporate preservatives 8 4. Shipment within two weeks to distributors. 5. Specially padded boxcars. Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this. 9 Service [If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.] Short Examples: 1. Our carpet cleaning machinery is stateoftheart. 2. Our consulting practice will address these specialized areas: [list] 3. We will only rep these specific product lines. [list] Even though at this time our expertise is unique in the marketplace, we expect advances to be made and petitors to arise and offer similar services. We will meet this challenge by: 1. Hiring staff specialized in these new areas. 2. Increase our continuing education and training expense. 3. Adding plementary lines. 4. Make regular investments in new equipment. Objectives Long Term [My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals: Present market is estimated at $XXX. Our goal for market share is XX%. We want to be considered by our peers to be the market leader in sales as evidenced by: Trade industry awards 10 High end of scale in financial ratios Major market share Technical excellence (awards, honors, etc.) Community involvement (Rotary, United Way, etc.) Short Term Market share goals 1. First Year XX% 2. Second Year XX% 3. Third Year XX% 4. Fourth Year XX% [Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education. 1. Budget for plete puter training for appropriate applications. 2. Set up, Maintain] employee benefit program for continuing college education. 3. Budget for necessary seminars and/or continuing jobspecific education. 4. Maintain stateoftheart accounting system for careful tracking. 5. Monthly reports on financial status visavis the industry. 6. Aggressive recruitment of the best technical staff in the industry. 7. Support pany involvement in various local and national charity events. 11 Competitors Name Address City, State Strengths: Location next door to supplier factory, on major artery, close to terminal, etc. Name Address City, State Strengths: Location next door to supplier factory, on major artery, close to terminal, etc. Address City, State Strengths: Location next door to supplier factory, on major artery, close to terminal, etc. City, State Strengths: Location next door to supplier factory, on major artery, close to terminal, etc. Strengths: Location next door to supplier factory, on major artery, close to terminal, etc. ? Location next door to supplier factory, on major artery, close to terminal, etc. ? Pricing Low cost producer, known for aggressive pricing policy. ? Delivery ships overnight to anywhere in the world. ? Management Everyone has an MBA from Harvard. We