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1 each year , Tmall just seems to bring passion to people to create a retail miracle, this day seems crazy for may ask,why?I want to explain from“天時地利“and”人和”。First of all,double 11 stands for bachelor’s day because of its shape,choose such a day for consuming might cause the desire for expense especially for single or unmarried youth,this is called “天時”。Then Annual November and December,most of the sellers would have a clearance sale to empty the warehouse and get the money the reason , Many businesses have e up with many marketing methods, such as discount coupons to attract consumer,this is called “地利”。At last,The Tmall has already been the bellwether of the B2C market,the purchase system is much more plete with the help of the bank or delivery,this is called “人和”。As China39。s largest emerce platform, Alibaba brings a new set of business Tmall 1111 shopping Carnival play this business model and more traditional industry have to transform their pattern to adapt to the society,just as “富士康”。As a new model, double 11 has an important promote for Chinese the one hand, it will give great impetus(?mp?t?s 動力)to the model of China39。s the same time, it drives more people into employment, more people obtain interests through this there are some controversies in huge sales of double eleven shopping carnival will bring enormous pressure for the logistics pany, which caused the backlog(積壓).And double eleven pressure will be applied to the logistics is also much impact on alibba,some specialists point out that emerce has a low market after every 1111,it also can be considered as the sales of November and December concentrate on one day,which caused obsessions for sellers but also the express is a method for husband in the internet, just to avoid excessive consumption of their can input wrong code of alipay three times before go to joke just reflected the carzy of shopaholic in 1111, in my opinion, we should be more rational with this ’s shopping section on November 11, 2013 brings much , also deserves our profound reflection., there are some problems with vendors vend?, logistics and other example,