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化妝品 ) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later. Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up. When it es to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses. 1. Why do stores usually display fruits and vegetables in the first section? save customers’ time. show they are high﹣ quality foods. help sell junk food. sell them at discount prices. 解析: C細(xì)節(jié)理解題。依據(jù)第二段的第二、三句可知,商家知道那些購買新鮮蔬菜、水果的人會感到高興,隨后會買更多的垃圾食品,因此商家這樣擺放的目的是想銷售更多的垃圾食品。 2. According to Paragraph 3, which of the following encourages customers to buy? the store early in the morning. British wines next to French ones. customers to play music. the store with the smell of fresh bread. 解析: D細(xì)節(jié)理解題。依據(jù)第三段可知,烘焙食物的氣味能激發(fā)人們的購買欲望,