【文章內(nèi)容簡介】
. Silky feeling, half refers to the taste of people, the other half is a prehensive sensory experience when people eat chocolate, including the pleasant mood, ecstasy of the spiritual level of feelings. Dove silky feeling is a spiritual call, wake up the public positive taste Dove taste and spirit of the double enjoyment of interest. Irrelevant: The success of this mercials is not only creative ideas, but also technical achievements, of course, not less advanced special photographic equipment and technology to help. Because before you use a special camera, you see a rapid rotation of the chocolate sea, there is no What the magic at all, the need for a wealth of imagination Caixing. The picture is inverted milk as usual milk down as simple as fast, when in the photosonics lens capture, in order to show the beauty of slowly rotating movement。 and very exciting chocolate stirred the crown screen, the magic charm is In this 35 mm camera, 360cell highspeed per second under the show its unique charm. These special equipment and techniques have played a magical effect in the entire filming process using 50 different materials, as is to show as Dove milk chocolate product itself, highquality texture, through the picture to convey the characteristics of that product And the visual appeal, like to eat Dove milk chocolate experience as unforgettable. 德芙得英文廣告分析 Dove chocolate is Mars pany in China launched one of the to enter the Chinese market, in 1995 to bee the leading brand of Chinese chocolate. Milk fragrant, silky feel a classic advertising language, won the public favorite. Dove39。s silky fragrance not only represents the chocolate39。s gold standard, has also bee a new era of women39。s emotional endorsement exports. Dove ads with the passage of time launched a series of ads to window articles and silkbased women articles. In a certain period of time to deepen consumer awareness and familiarity Dove, and no shortage of new ideas, to take a longterm average distribution strategy. Series of articles is consistent style show enjoy silky. In the Dove ads repeat the most is a longitudinal enjoy silky, with a brief concise summary of the essence of Dove chocolate milk fragrant, silky feel, at the moment to do silk sli