【文章內(nèi)容簡介】 interest to electronic equipment that drive these two Steve (both their given name is Steve) together and start this legend. There is something that we should learn from this principle. Firstly, It is barely possible for anyone who succeed without doing things you love, so find your love before you start anything. Secondly, one must trust his passion and never fear of facing the failure. Principle 2: Put a dent in the universe Every innovation at Apple starts with a big, bold vision and a heavy dose of inspiration. And Steve Jobs is quite wellknown for his “reality distortion field”, a phenomenon attributed to Jobs where the leader convinces his team that nothing is impossible. One of his motivating sentences was “l(fā)et’s make a dent in the universe”. People always underestimate the power of a vision or just a idea, actually sometimes, it is some bold vision or a innovation idea that move the world forward, for example, Jobs ,himself, didn’t invent personal puter, nor did he invent the MP3 player, he innovated around those with the introduction of Mac and iPod. He didn’t invent the tablet puter or smartphone, he put all his time into the iPhone and the iPad, without a bold vision, Jobs and his teams will get nothing but an empty dream. Every innovation at Apple starts with a big, bold vision and a big bunch of inspiration. What passion to a successful people is what fuel to a car, but vision provides the map of your road. When we want to make a vision and run after it, it is better to make sure that the vision has some mon characters such as specific, concise and consistent. Principle 3: KickStart your brain We can not deny that daily routine is the golden mind source of many brilliant people, especially inventors. Jobs said “Creativity is just connecting things”. Which means that is not a difficult thing for anyone. Actually it is not a big deal but just “connecting the dots in your life” Jobs also said i t in the mencement of Stanford. Yet it is a pity that few people can think things differently and connect them in a new way. Significant one of Apple’s ideas is that they use analogies or metaphors to think about a problem, specifically, by finding the similarities between two things that are unlike. Take the Macintosh as an example, Part of what made it great was that the people working on it were musicians, poets, artists and zoologists It is a work of art rather than an electronic product. How accurate it is! People who are filled with innovation ideas always can extend their thoughts to some other fields and get into a new high level by activating each other. Another interesting but real example we can found is in the year , the Obama government made a action that shocked the people a little bit. They recruited lots of famous fiction novelists to work with the FBI in order to anticipate the Bin Laten’s shelter and recent plan. But it did work a little bit and even a new antiterrorism strategy. Catc