廣告大師李?yuàn)W貝納(編輯修改稿)
2025-03-16 07:26 本頁面
【文章內(nèi)容簡(jiǎn)介】 talking to people, and that’ s what we should keep running through out fingers. 百感交集 我 們制作銷售產(chǎn)品的廣告， 但也請(qǐng)記住，廣告負(fù)有廣泛的社會(huì)責(zé)任。 Let’ s gear our advertising to sell our goods, but let’ s recognize also that advertising has a broad social responsibility. 百感交集 如 果你并不擁有十足的創(chuàng)造力， 豐富的想象力， 對(duì)萬事萬物也沒有太多的好奇和疑問， 那么， 我勸你最好離廣告這行遠(yuǎn)一點(diǎn)。 If you’ re not fertile and imaginative and full of wonder and curiosity, I urge you to stay away from advertising. 百感交集 所 謂的 [拜大主義 ]， 就是冰封固有操守而火熱追求利潤。 ‘ Toobigness’ has set in when the hot pursuit Of profits cuts corners on oldfashioned ethics. 百感交集 一 個(gè)真正優(yōu)秀的創(chuàng)意人員， 對(duì)實(shí)事求是比能言善道更有興趣， 對(duì)感動(dòng)人心比甜言蜜語更覺滿足。 A really good creative person is more interested in earnestness than in glibness and takes more satisfaction out of converting people than in ‘ wowing’ them. 百感交集 創(chuàng) 意給人生命和生趣。 Ideas alone enable a man to survive and flourish. 百感交集 當(dāng) 一個(gè)人從骨子里深深了解什么是對(duì)的， 并時(shí)時(shí)身體力行，他便能免于落入妥協(xié)的 陷阱 — 沒有人能收買他或腐化他。 When a man knows deep in his bones what is right, and keeps acting on it,he avoids the trap of promise he remains incorruptible. 百感交集 一 個(gè)公司，如果員工都不敢開口說話， 發(fā)出不同的聲音，或大膽表達(dá)創(chuàng)見， 大概離關(guān)門不遠(yuǎn)了。 A pany in which anyone is afraid to speak up, to differ,to be daring and original, is closing the coffin door on itself. 百感交集 公 司壯大的一半樂趣， 我認(rèn)為，是對(duì) [先貶后褒 ]毫不在意。 Half the pleasure of getting big,I think,is to thumb your nose at the indignity of getting dignified. 百感交集 讓 我們繼續(xù)以此聞名： [這家代理商，花了大部分時(shí)間在改進(jìn) 它的理念，而不是辯解它的正確性 ]。 Let’ s continue to be known as an agency which spends more time trying to improve its theories rather than to defend them. 百感交集 整 體的解決方法始終于單一個(gè)體 的個(gè)別努力。 Collective solutions to problems start with individual human beings and individual efforts. 百感交集 公 司變大，有時(shí)候的確有說不出的苦處， 但是，相信我，比起縮編和停滯， 這種痛苦實(shí)在微不足道。 百感交集 Growing pains sometimes may seem unbearable,but believe me they are nothing pared with the pain of shrinking or the pain standing still. 百感交集 廣 告如此這般告訴人們：?如此產(chǎn)品， 給你如此的
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