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A general conclusion is that a firm’s social actions do not harm its longterm performance. Copyright 169。 2020 Prentice Hall, Inc. All rights reserved. 5–11 The Greening of Management ? The recognition of the close link between an organization’s decision and activities and its impact on the natural environment. ?Global environmental problems facing managers: ?Air, water, and soil pollution from toxic wastes ?Global warming from greenhouse gas emissions ?Natural resource depletion Copyright 169。 2020 Prentice Hall, Inc. All rights reserved. 5–12 How Organizations Go Green ? Legal (of Light Green) Approach ? Firms simply do what is legally required by obeying laws, rules, and regulations willingly and without legal challenge. ? Market Approach ? Firms respond to the preferences of their customers for environmentally friendly products. ? Stakeholder Approach ? Firms work to meet the environmental demands of multiple stakeholders—employees, suppliers, and the munity. ? Activist Approach ? Firms look for ways to respect and preserve environment and be actively socially responsible. Copyright 169。 2020 Prentice Hall, Inc. All rights reserved. 5–13 ValuesBased Management ? ValuesBased Management ?An approach to managing in which managers establish and uphold an organization’s shared values. ? The Purposes of Shared Values ?Serving as guideposts for managerial decisions ?Shaping employee behavior ?Influencing the direction of marketing efforts ? The Bottom Line on Shared Corporate Values ?An organization’s values are reflected in the decisions and actions of its employees. Copyright 169。 2020 Prentice Hall, Inc. All rights reserved. 5–14 Managerial Ethics ? Ethics Defined ?The rules and principles that define right and wrong conduct. ? Four Views of Ethics ?The utilitarian view ?The rights view ?The theory of justice view ?The integrative social contracts theory Copyright 169。 2020 Prentice Hall, Inc. All rights reserved. 5–15 Managerial Ethics (cont’d) ? Utilitarian View ?Ethical decisions are made solely on the basis of their outes or consequences such that the greatest good is provided for the greatest number. ?Encourages efficiency and productivity and is consistent with the goal of profit maximization. ? Rights View ?Concerned with respecting and protecting individual liberties and privacy. ?Seeks to protect individual rights of conscience, free speech, life and safety, and due process. Copyright 169。 2020 Prentice Hall, Inc. All rights reserved. 5–16 Managerial Ethics (cont’d) ? The Theory of Justice ?Organizational rul