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ctiveness 9 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 Step 7: Implementation of the alternative This step is concerned with putting the decision into action. Identification of a problem Identification of decision criteria Allocation of weights to criteria Development of alternatives Analysis of alternatives Selection of an alternative Implementation of the alternative Evaluation of decision effectiveness 10 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 Step 8: Evaluation of decision effectiveness The last step in the decisionmaking process appraises the result of decision to see whether it has corrected the problem.(Chapter 13) Identification of a problem Identification of decision criteria Allocation of weights to criteria Development of alternatives Analysis of alternatives Selection of an alternative Implementation of the alternative Evaluation of decision effectiveness 11 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 Making Decisions: The Rational Model The problem is clear and unambiguous. A single welldefined goal is to be achieved. All alternatives and consequences are known. Preferences are clear. Preferences are constant and stable. No time or cost constraints exist. Final choice will maximize economic payoff. 12 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 Modification of the Rational Model – Bounded Rationality What the managers do is construct simplified models that extract the essential features from problems without capturing all of their plexities. A decision in which “good enough” solutions are selected. 13 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 Common Errors are Committed in the Decisionmaking Process Heuristics ?Judgment shortcuts Availability heuristic Representative he