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英語四級課程-閱讀(徐磊)-講義(編輯修改稿)

2024-09-01 17:28 本頁面
 

【文章內容簡介】 a in March.We hope this catches fire in some other countries, Buffett said, If they want to take what we think is a good idea and run with it, we will be cheering. Buffett said the number of people who had agreed to sign on was at the high end of his expectations. He said some people who declined to sign the pledge were planning to give away most of their wealth but did not want to draw attention to those plans.Energy tycoon (大亨) Pickens, who is worth about $ 1 billion, said in his Giving Pledge letter: I39。ve long stated that I enjoy making money, and I enjoy giving it away. I39。m not a big fan of inherited wealth. It generally does more harm than good.62. What39。s the purpose of the programme started by Bill and Melinda Gates and Warren Buffett?A) To spread the idea of charity around the world. B) To publicise the pains and gains of charity work.C) To involve more wealthy people in philanthropy.D) To narrow the gap between the rich and the poor.63. What message does Lorry Lokey intend to convey through his website posting?A) His family39。s ine is far from large. B) The spirit of giving runs in his family.C) His family suffered during the Great Depression.D) The wealth of his family has e the hard way.64. Why are Buffett and Gates going to meet some wealthiest people in China and India?A) To share their experience with the newly rich there. B) To publicise their generosity in helping the needy.C) To persuade the wealthy people there to join their ranks.D) To help the billionaires there see the true value of money.65. What reason do some people give for declining to sign the pledge?A) They are unsure if they can meet the public39。s expectations. B) They have made plans for disposing of their wealth.C) They are still undecided whether to give or not.D) They are reluctant to be the focus of attention.66. What does energy tycoon Pickens try to say in his Giving Pledge letter?A) Blessed are those who inherit large fortunes. B) The more you give, the happier you will be.C) Leaving a fortune to one39。s children is unwise.D) Philanthropy can help free the poor from want.Kodak’s decision to file for bankruptcy(破產) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution. Although many attribute Kodak’s downfall to “placency(自滿),” that explanation doesn’t acknowledge the lengths to which the pany went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film—and in fact, Kodak invented the first digital camera in 1975—but in a fateful decision, the pany chose to shelf its new discovery to focus on its traditional film business.It wasn’t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the pany realized its mistake, it was too late. Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large panies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.Although Kodak anticipated the inevitable rise of digital photography, its corporate (企業(yè)的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a pany stuck in time. Their history was so important to them. Now their history has bee a liability. Kodak’s downfall over the last several decades was dramatic. In 1976, the pany manded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new petition from Japanese film pany Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace. 62. What do we learn about Kodak? A) It went bankrupt all of a sudden. B) It is approaching its downfall. C) It initiated the digital revolution in the film industry. D) It is playing the dominant role in the film market. 63. Why does the author mention Kodak’s invention of the first digital camera? A) To show its early attempt to reinvent itself. B) To show its effort to overe placency. C) To show its quick adaptation to the digital revolution. D) To show its will to pete with Japan’s Fuji Photo. 64. Why do large panies have difficulty switching to new markets? A) They find it costly to give up their existing assets. B) They tend to be slow in confronting new challenges. C) They are unwilling to invest in new technology. D) They are deeply stuck in their glorious past. 65. What does the author say Kodak’s history has bee? A) A burden. B) A mirror. C) A joke. D) A challenge.66. What was Kodak’s fatal mistake? A) Its blind faith in traditional photography. B) Its failure to see Fuji Photo’s emergence. C) Its refusal to sponsor the 1984 Olympics. D) Its overconfidence in its corporate culture. When Roberto Feliz came to the USA from the Dominican Republic, he knew only a few words of English. Education soon became a __47__ . “I couldn39。t understand anything,” he said. He __48__ from his teachers, came home in tears, and thought about dropping out. Then Mrs. Malave, a bilingual educator, began to work with him while teaching him math and science in his __49__ Spanish. “She helped me stay smart while teaching me English,” he said. Given the chance to demonstrate his ability, he __50__ confidence and began to succeed in school. Today, he is a __51__ doctor, runs his own clinic, and works with severa
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