【文章內容簡介】 age Aver./Above Average Returns Above Average Returns YES YES YES YES Sustainable Competitive Advantage Outes from Combinations of the Criteria for Sustainable Competitive Advantage Ch324 Resources * Tangible * Intangible Capabilities Teams of Resources Sources of Core Competencies Competitive Advantage Discovering Core Competencies Value Chain Analysis * Outsource Valuable Rare Costly to Imitate Nonsubstitutable * * * * Criteria of Sustainable Advantages Discovering Core Competencies Ch325 Support Activities Primary Activities Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch326 Support Activities Primary Activities Inbound Logistics Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch327 Support Activities Primary Activities Inbound Logistics Operations Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch328 Support Activities Primary Activities Inbound Logistics Operations Outbound Logistics Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch329 Support Activities Primary Activities Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch330 Support Activities Primary Activities Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Service Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch331 Support Activities Primary Activities Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Service Procurement Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch332 Support Activities Primary Activities Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Service Procurement Technological Development Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch333 Support Activities Primary Activities Technological Development Procurement Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Service Human Resource Management Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch334 Support Activities Primary Activities Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Service Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch335 Support Activities Primary Activities Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Service Value Chain Analysis Identifying Resources and Capabilities That Can Add Value Ch336 Support Activities Primary Activities Outsourcing Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Service Strategic Choice to Purchase Some Activities From Outside Suppliers Ch337 Support Activities Primary Activities Technological Development Human Resource Management Firm Infrastructure Procurement Inbound Logistics Operations Outbound Logistics Marketing amp。 Sales Service Inbound Logistics Operations Outbound Logistics Service Marketin