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It’s Features: a) All typing lines begin at the lefthand margin。 b) “Open Punctuation” is more often used than “Closed Punctuation”。 c) Sometimes the date is placed in its usual position on the right. 3) The similarities between the two letter styles: a) The inside name amp。 address is typed in block form。 b) Lefthand and righthand margins of one and a quarter inches are adopted。 c) The letter is typed in single linespacing and the paragraphs are separated by double linespacing. 1. The Styles of the Business Letter: 1. The Styles of the Business Letter: 4) Summary of the two styles: a) The Indented Styleis easy to read but wastes the typing time. b) The Block Styleis more businesslike and more effective. 5) The modified block style 6) The simplified style 1. The Styles of the Business Letter: A. The Seven Principle Parts: 1) Letterhead 2) Date 3) Inside Name amp。 Address 4) Salutation 5) Body 6) Complimentary Close 7) Signature 2. The Structure of the Business Letter: (1)The Letterhead a) Its functions: expresses a firm’s personality and forms one’s impression of the writer’s firm. b) Its styles: vary greatly but all give similar information. c) Its placement: traditionally centered at the top of the page, but nowadays it is placed at the left or right margin or some other places on the page. A. The Seven Principle Parts: A. The Seven Principle Parts: d) Its inclusion: pany name, address, postal code, telephone numbers, fax numbers, address, website and the kind of business the firm handles e) Reminders: If letterhead stationery is unavailable, type the address of the writer above the date to the right for indented style and to the left for block style. (2) The Date a) Its function: Only a dated letter has legal force.(or: An undated letter has no legal force/authority.) b) Its styles: 12th October, 2022 (somewhat oldfashioned) 12 October, 2022 (fashionable) March 1st, 2022 (oldfashioned) March 1, 2022 (most fashionable) 2022 09 18 (international standard) A. The Seven Principle Parts: c) Its placement: three to six spacings below the letterhead or on the date line, at the right margin for the indented style or the left margin for the block style d) Its inclusion: day, month, year e) Reminders: ① Type the date in full, and never write its abbreviations. ② Don’t give the day in figures because it may easily cause confusion (The British and the Americans do not read the date and the month in the same order.). A. The Seven Principle Parts: (3) The Inside Name and Address a) Its placement: at the head of the letter (at the left margin four to six lines below the date, in block form and single spacing) (Sometimes it is placed at the foot, in the bottom lefthand corner, but this is often for diplomatic letters as this place is supposed to be more formal.) b) Its functions: ① It says whom the addressee is。 ② It helps for the filing purposes. A. The Seven Principle Parts: c) Its inclusion: the person’s courtesy title, name, business or executive titles, his pany name and the mailing address English Addresses may have the following parts: 1) number of house, name of house and name of street 2) name of city or town 3) country or state and its postcode 4) name of country A. The Seven Principle Parts: The Courtesy Titles used in correspondence: ? Mr. (or Esq.) ? for all women, married or unmarried, especially for career women. ? Mrs. ? Miss. ? only for panies or firms whose names include a personal element. ? Mmes. A. The Seven Principle Parts: A. The Seven Principle Parts: d) Reminders: ① The inside name and address must be in exact keeping with the outside name and address both in contents and style. ② Type the address exactly as it is given to you. (4) The Salutation a) Its function: It is the polite greeting with which every letter begins. b) Its placement: Always type it flush with the left margin two lines below the inside name and address. (Whatever letter style you use) A. The Seven Principle Parts: A. The Seven Principle Parts: c) Its styles: ? (Br. E.) Dear Sir (Madam), ? (Br. E.) Dear Sirs, ? (Am. E.)Gentlemen: ? (Both) Dear Mr. X X ? (Both) Dear Madam or Sir. d) Reminders: ① Don’t use Sirs alone and Gentlemen cannot be used in the singular. ② The courtesy title for the salutation is the same as for the inside address. ③ When writing to individuals, always use their name if you know it. ④ Use Ms. when you are addressing a lady whose marital status is not known or when you think this is her preference. A. The Seven Principle Parts: A. The Seven Principle Parts: ⑤ If you are addressing an individual whose name you do not know the purchasing manager, director of personnel, president, and so on use the following: ? The Purchasing Manager ? Leverett Products Corporation ? 1112 N. W. Lovejoy ? Portland, Oregon 97209 ? Dear Sir (or Dear Madam / Dear Madam or Sir) (It should agree with the inside name amp。 address.) A. The Seven Principle Parts: ? ⑥ Occasionally, for special purposes (for sales letters, circulars or some other purposes) the following impersonal salutations might be used: ? Dear Customer: ? Dear Friend: ? Dear Audio/Video User/Enthusiast: ? To Whom It/This May Concern: (often in a letter of remendation) ? Ladies and Gentlemen: ? Dear Garment Department/Corporation: (modern