【文章內(nèi)容簡(jiǎn)介】 。character. The word “hero” originally refers to a man, in mythology and legend, often of divine ancestry, who is endowed with great courage and strength, celebrated for his hold exploits, and favored by the gods. In the novel, the word “hero” is freed of such noble requirements and any central characters can be labeled as heroes. Jonathan Wild is the hero in the novel of the same name by Henry Fielding, though he is a notorious highwayman. Some critics, annoyed by the connotation of “hero,” prefer the word “protagonist,” which sounds neutral. The enemy or rival of the protagonist is called “antagonist.”The main or major characters are those in close and dynamic relation with the hero or heroine. Close relation does not mean good relation. Pablo in For Whom the Bell Tolls is constantly finding trouble with the hero Jordan, yet he is a main character as his wife Pilar is. Minor characters are those in remote and static relation with the hero. It is wrong to think that minor characters are all unimportant. In some novels, one or some of the minor characters may serve a critical role, structurally or interpretationally.Foil characters are ones that help enhance the intensity of the hero by strengthening or contrasting. They may be main characters or minor characters. In a word, they serve as foils to the hero or heroine. Cohn in The Sun Also Rises is a good example. He is one of the main characters. Like Jake, he is also “l(fā)ost,” trying vainly to escape the past by courting women and drinking. But during their stay in Spain, Cohn displays qualities in contrast to those cherished by Jake, which makes Jake realize his own problems and finally find a solution, though temporarily. Cohn works mainly by contrast. Wilson in The Great Gatsby works by presenting. Gatsby lost his lover to Tom and Wilson lost his wife to Tom. By presenting Wilson’s case the novelist intends to point out the profound cause of Gatsby’s tragedy. Dr. Watson in the stories of Sherlock Holmes serves as a foil to the hero, rendering the detective smarter than he would otherwise appear to the reader.By the degree of their development, characters can be grouped as round characters and flat characters. This division is proposed by Forster. Round characters are fully developed while flat characters are not. Or we can say that round characters grow while flat characters do not. Usually the reader is allowed access to the inner life of the round character and permitted to learn about many sides of the round character. The flat character is a “closed” character to whose inner thoughts the reader is denied access. Usually one side of the flat character is shown in the novel. Most heroes are round characters who grow emotionally or spiritually.Chapter Three ThemeAristotle in Poetics lists six basic elements of tragedy. Melody (song) and diction (language) fall in the general category of style, and spectacle is relevant to setting in our discussion of fiction. The other three aspects are mythos or plot, ethos or character, and dianoia, which we generally translate into “thought” in English. According to Aristotle, plot is the “soul” or shaping principle or fiction, and characters exist primarily as functions of the plot. In most of the stories, plot plays the role of principal structure of the story. But, as Northrop Frye points out, besides the internal fiction of the character and his/her society, there is an external fiction consisting of a relation between the writer and the writer’s society. We indeed have literary works by the likes of Shakespeare and Homer in which artistry is pletely absorbed in their internal characters and we can hardly perceive the existence of the author. However, as soon as the author’s personality appears on the horizon, a relation with the reader is established, and sometimes there seems no story at all apart from what the author is conveying to his/her reader. In this case, the primary interest in dianoia, the idea or thought that reader gets from the合得來(lái)婚慶公司 項(xiàng)目名稱：合得來(lái)婚慶公司創(chuàng)業(yè)計(jì)劃書 創(chuàng)業(yè)隊(duì)長(zhǎng)：孟博 創(chuàng)業(yè)成員：李冰 許斌 沈昊 2010年4月17日目 錄第一部分………………………………………公司基本概況（一）公司基本情況…………………………………………4（二）公司概況………………………………………………4（三）公司核心價(jià)值觀………………………………………5（四）經(jīng)營(yíng)理念………………………………………………5（五）公司宗旨………………………………………………5（六）經(jīng)營(yíng)口號(hào)………………………………………………5（七）經(jīng)營(yíng)范圍………………………………………………5第二部分……………………………………………項(xiàng)目背景（一）婚慶行業(yè)的歷史………………………………………6（二）婚慶行業(yè)的背景………………………………………6（三）婚慶行業(yè)的現(xiàn)狀………………………………………6 （四）我國(guó)婚慶行業(yè)發(fā)展前景………………………………8第三部分……………………………………………市場(chǎng)分析（一）市場(chǎng)特征………………………………………………9（二）市場(chǎng)細(xì)分………………………………………………9（三）需求分析…………………………………………………10（四）競(jìng)爭(zhēng)分析………………………………………………15（五）環(huán)境影響………………………………………………17第四部分……………………………………………公司戰(zhàn)略（一）總體戰(zhàn)略……………………………………………17（二）發(fā)展戰(zhàn)略……………………………………………17第五部分……………………………………………營(yíng)銷策略（一）目標(biāo)市場(chǎng)……………………………………………18（二）產(chǎn)品與服務(wù)……………………………………………18（三）服務(wù)價(jià)值定價(jià)………………………………………19（四）競(jìng)爭(zhēng)策略……………………………………………20（五）推廣策略……………………………………………21第六部分……………………………………………公司管理（一）公司核心成員………………………………………22（二）公司創(chuàng)新機(jī)制………………………………………22（三）運(yùn)營(yíng)管理……………………………………………23第七部分……………………………………………財(cái)務(wù)分析（一）第一年財(cái)務(wù)假設(shè)……………………………………24（二）股本結(jié)構(gòu)……………………………………………24（三）固定資產(chǎn)表…………………………………………24（四）公司財(cái)務(wù)報(bào)表………………………………………25(五) 公司盈利能力分析……………………………………29（六）償債能力分析…………………………………………29（七）運(yùn)營(yíng)能力分析………………………………………30第八部分……………………………………………………第九部分……………………………………………附 錄（一）調(diào)查問(wèn)卷……………………………………………30（二）調(diào)研報(bào)告……………………………………………31（三）合得來(lái)專篇…………………………………………35一、公司基本情況(一)基本情況公司名稱:合得來(lái)婚慶公司（南京江寧店）成立時(shí)間:2010年04月注冊(cè)資本:10萬(wàn)注冊(cè)地點(diǎn):南京（二）公司概況 “合得來(lái)”喜慶加盟連鎖，擁有強(qiáng)有力的專家團(tuán)隊(duì)和執(zhí)行團(tuán)隊(duì)。自2002年起，陸續(xù)獲得國(guó)家商標(biāo)局正式注冊(cè)的“合得來(lái)”之集群商標(biāo)，基本涵蓋了喜慶行業(yè)所涉的各種產(chǎn)品和服務(wù)，從而形成了一道道強(qiáng)大的知識(shí)產(chǎn)權(quán)競(jìng)爭(zhēng)壁壘。“合得來(lái)”主營(yíng)以“婚紗攝影、婚禮策劃、喜慶用品、慶典禮儀，生日壽宴”為重點(diǎn)的系列服務(wù)和物流配套，致力于家庭操辦喜事，提供一條龍經(jīng)營(yíng)和多層面服務(wù),同時(shí)大力開拓外地喜慶業(yè)務(wù)，構(gòu)建核心業(yè)務(wù)產(chǎn)業(yè)鏈,全方位服務(wù)“合得來(lái)”加盟商，謀求共同發(fā)展?！昂系脕?lái)”精心攝制的婚紗攝影、全家福和個(gè)性寫真，既充滿藝術(shù)與時(shí)尚，更飽含親情與幸福，廣受消費(fèi)者喜愛(ài)和推崇；傾心承辦的西式經(jīng)典婚禮、中式古典婚禮、各式特色婚禮、曾多次被電視、報(bào)紙、雜志等媒體報(bào)道；全國(guó)采購(gòu)及自制的千余種喜慶用品，既優(yōu)質(zhì)、實(shí)用，又快捷、實(shí)惠，享有良好聲譽(yù)。同時(shí)大力開拓外地喜慶業(yè)務(wù)，全方位服務(wù)“合得來(lái)”加盟商，謀求共同發(fā)展。 “合得來(lái)”牢固堅(jiān)持以“合心共得，幸福同來(lái)”為品牌詮釋，“服務(wù)拓市、商品鑄牌”為發(fā)展戰(zhàn)略，“合縱連橫、共贏共榮”為競(jìng)合策略，“快樂(lè)經(jīng)營(yíng)、經(jīng)營(yíng)口碑”為經(jīng)營(yíng)理念，“產(chǎn)業(yè)服務(wù)、服務(wù)創(chuàng)新”為服務(wù)