【文章內(nèi)容簡介】 dunng a delivery and gave me a quarter out of his coin changer． Of course，he delivered more than milk．There Was cheese，eggs and SO on．If we needed tochange our order,my mother would pen a note“Please add a bottle of buttermilk next delivery” and place it in the box along with the empty bottles．And then，the buttermilk would magically(魔術(shù)般)appear． All of this Was about more than convenience．There existed a close relationship betweenfamilies and their milkmen．Mr．Basille even had a key to our house，for those times when it Was so cold outside that we put the box indoors，SO that the milk wouldn’t freeze．And I remember Mr．Basille from time tO time taking a break at our kitchen table，having a cup oftea and telling stories fl~out his delivery． There is sadly no home milk delivery today．Big panies allowed the production of cheaper milk, thus making it difficult for milkmen to pete(競爭)．Besides，milk is for sale eve where，and it may just not have been practical to have a delivery service。 Recently, an 0ld milk box in the countryside I saw brought back my childhood memories．It00k‘t home and planted it on the back porch(門廊)．Every SO often my son39。 sons will askwhat it iSS0 I start telling stories of my boyhood，and of the milkman who brought us friendshipalong with his milk.56Mr .Basille gave the boy a quarter out of his coin changer A．to show his magical power B．to pay for the delivery C．to satisfy his curiosity D．to please his mother 57What can be inferred from the fact that the milkman had the key to the b啪house? A．He wanted to have tea there． B．He was a respectable parson． C．He was treated as a family member． D．He was fully trusted by the family．58Why does home milk delivery no longer exist? A．Nobody wants to be a milkman now． B．It has been driven out of the market． C. It has service IS getting poor． D．It is forbidden by law．59．Why did the author bring back home an old milk box? A．He missed the good old days． B．He wanted to tell interesting stories． C．He needed it for his milk bottles． D．He planted flowers in it．BThe word advertising refers to any kind of public announcement that brings products andServices to the attention 0f people．Throughout history , advertising has been all effective way topromote(促進(jìn))the trading and selling of goods．In the Middle Ages，merchants ants employed “town criers” to read public messages aloud to promote their goods．When printing was invented in the fifteenth century , pages of advertisements(ads)could be printed easily and were either hung inpublic places or put in books．By the end of the seventeenth century , when newspapers were beginning to be read by morePeople , printed materials became all important way to promote products and services．The London Gazette was the first newspaper to set aside a place just for advertising .This was SO successful that by the end of the century several panies started businesses for the purpose of making newspaper ads for merchants． Advertising spread quickly throughout the eighteenth century．Ad writers were starting to Paymore attention to the design of the ad text．Everything，from clothes to drinks，was promoted withclever methods such as repetition of the firm’s name or product ,words organized in eyeCatchingpatterns，the use of pretty pictures and expressions easy to remember． Near the end of the nineteenth century ,panies that were devoted to the production of adsCame to be known as“advertising agencies(廣告商)．”The agencies developed new ways to get people to think of themselves as members of a group．Throughout the twentieth century,advertising agencies promoted consumerism(消費(fèi)主義)as a way of life，spreading the belief that people could be happy only if they bought the“righ”products. 60．What was advertising like in the Middle Ages? A．Merchants were employed to promote products． B．Ad messages were shouted out in public places． C．Product information was included in books． D．Ad signs were put up in towns． 61．What does the word ”This” in Paragraph 2 refer to? A．Advertising in newspapers． B．Including pictures in ads． C．Selling goods in markets． D．Working with ad agencies． 62．The l8th century advertising was special in its______． spending B．printing materials C．a(chǎn)dvertising panies D．a(chǎn)ttractive designs63