英語廣告語言的特征相關(guān)論文(英文版)(編輯修改稿)
2025-05-01 01:42 本頁面
【文章內(nèi)容簡介】 appy is Luxsafe. Safe with the safety that you get pure soap. An ad for Lux soap(4) You’re sure of personal freshnesslastibng day and night freshness_ and sure of a lovely, lingering perfume. This winter is sure. Use double sure body mist the perfumed deodorant._An ad for deodoranFrom the examples above, we can see that “good”, “new”, “great”, “fine” are often used to modify any aspect of goods. However, other adjectives are connected with certain goods. For example, “clean”, “soft” are used for soap and detergent. “Delicious”, “fresh” are often connected with foods. 4 the use of poundsCompounds are seen almost everywhere in English ads. As we all know, English pounds are easy to form and their forms are varied. Sometimes a pound consisting of a number of single words is full of unusual meanings and many arouse the reader’s rich associations. Look at some examples as following:BetterthanleathermiraclecoveringGive that the ohsogoodtobe alive feelingLook at the ohsofortable size Using these kinds of pounds, first, we feel very kind because of its colloquialism。 second, we are attracted by its novelty and peculiar structure。 third, we relax in its humor.Ⅱ grammatical features of advertising English 1 use simple sentence more and plex sentence lessSimple sentences are used quite often. In order to make English advertising easy to read, hear and understand, English copywriters usually take great care to employ simple sentence. Many splendid advertisements are famous for their brevity. Such as Marlboro, Coca Cola.Look at an advertisement for “Honda” car. IT COMES WITH A CONSCIENCEHonda has always made good cars. People love them. But with and loved one, things can sometimes get emotional.Honda understands. And on our own we have set up a thirdparty arbitration programe with the better business bureau to give you an extra voice, if you need it.But please talk with your dealer first. And follow the problemsolving procedure described in your owner’s manual. Our new program will help to resolve productrelated questions about your Honda. This program is free. Just ask at any Honda dealer for a booklet.Or call 8005211613. You see, Honda wants you and your Honda to have a long and happy relationship. It’s only right. This ad has many words, but sentences are simple to understand, easy to read and apt to be accepted. 2 the use of interrogative sentence and imperative sentence interrogative sentences Interrogative sentences are popular in advertising English, because they need us to reflect their questions and also have many different patterns. For example,(1) Are you going gray too early?(2) Have you talked to Rah co lately?
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