【文章內(nèi)容簡介】 to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overe work stress.MarketingAdvertisementPackaging包裝Setting pricesWhat is important when dealing with petition?l Pricing policesl Advertising strategiesl QualityWhat is important when aiming to reach new markets?l Market research /Target market ( the first step before the pany gets into the market.)l Pricingl AdvertisingFirstly, market research is important when aiming to reach new markets.By carrying out market research, a pany can get such information as whether there’s a market for a new product, and what are customers’ needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your petitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation. (The fundamental task for a pany is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?l Costl Medial Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A pany, through proper advertisements, can manage to introduce the advantages of their products paring to their rivals’ and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV erWhat is important when setting prices for new products?l Costl Demandl Competition(petitors’ prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the pany will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, petition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The pany is supposed to consider the prices set by its petitors.(Last but not least, if a pany wants its new products to be petitive, it must take petition into consideration. It must set the prices equal to or lower than its petition.)What is important when packaging?l imagel production processl convenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the highquality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attention Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.l What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.l What do you think are the promotional alternatives? They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客戶l Do you think it’s necessary for a pany to establish a good longterm relationship with its clients?Yes. A good longterm business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location