培養(yǎng)品牌意識(shí)是一種重要的管理思想英文文獻(xiàn)及翻譯(編輯修改稿)
2024-10-19 09:35 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 judge the merits of the value of the standard product. Only those who represent highquality, high credibility of the brand, can occupy the minds of consumers longterm land a seat. Operational status of the country brand Enterprises lack the brand awareness. China39。s enterprises in the longterm planned economy, enterprises 4 in the lack of petition, there is no brand awareness, did not affect the brand as a valuable longterm petitiveness of intangible assets, and market awareness on this concept backward, are often more frightening than the product behind. Lack of brand awareness operations. Brand management is a plex system engineering, which includes the quality of the brand strategy, service strategy, marketing strategy a series of systematic and prehensive work。 it refers to the building and implementation of brand strategy for the purpose of to brandname products as the core, the effective operation of the process of brand intangible assets. In China, most of the enterprises, but also a lack of operating system brand awareness. its performance under several aspects as: product concept behind the product stick to the narrow concept, and not always focus on the development and changes in market demand. Just a productoriented business management, rather than market oriented. The concept of quality behind. Quality is the life, the life of the brand, not backed by high quality brand, is no different from the source of water, without trees. In China, many enterprises, care for immediate benefits, lack of corporate longterm strategic development plan, can not be strictly to good quality, damage the interests of consumers of things happen. That is why many enterprises in the early days played a little bit of wellknown brands, soon disappeared. The concept of petition behind. Do not get rid of the planned economy system, the mode of operation of enterprises, many enterprises in the creation and promotion of the brand, the lack of longterm strategic and tactical systems, the face of market opportunities do nothing, can not be implemented positive and effective means of petition, expand the brand39。s influence and market share. How to brand operation. To enhance the brand39。s prehensive ability. Brand is a systematic concept, the brand is a systematic longterm operation of the project, how the fierce petition to create their own brands, and continuously improve its image, not by an opportunity to bring the two accidental, but rather rely on their ability to enhance the prehensive obtained. 5 (1) high quality. Quality is the life of the brand, the consumer brand recognition, first, the recognition of product quality, quality can not be guaranteed brand, there is no market petition, so the brand operation of enterprises, First, as should the quality of life elements 1 .. (2) the quality of services. Good brand needs good service, brand petition, an important way to service petition. The quality of services not only requires businesses to meet customer expectations of the potential psychological services, and, but also be able to seek service innovation, introduction of unique services, beyond a general ps
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