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ficial they ar e heroes , who set up gloriou s images for us .the idea that nowadays people are selfish and gr eedy is probably att ributed to the influence of the mass media which tend to over exagger ate the negative aspects of life . many newspape rs , par ticula rly many local evening pape rs , and tv films play up nastiness by r eporting and s howing too much about violence and sex . a lot of books , too, por tr ay selfishness and greed to seek sensa tional effect and economic profit . i wonder whethe r they ar e selfish and greedy , too ? some people ar e se