金融學(xué)專(zhuān)業(yè)外文翻譯---對(duì)簡(jiǎn)便銀行的簡(jiǎn)單見(jiàn)解-金融財(cái)政(編輯修改稿)
2025-02-24 01:30 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 eased their online customer satisfaction scores over the past 10 years. Banks now outperform online retailers, once considered the gold standard for quality online experiences.. Banks are executing a number of initiatives that are increasing online banking adoption, access, usage, and relationship depth. Continuing to promote online banking capabilities at every opportunity is essential for success, and, when successful, online banking creates additional “impressions” that enhance brand and cross selling effectiveness.. Mobile banking is an essential ingredient to an online banking strategy and broadens access, increases usage, and provides a platform for innovative products and services in the future. Banks need to expand the capability of their online banking solutions to increase usage and deepen their relationships with customers. In addition to offering mobile banking, banks need to expand their EBPP capabilities with eBills, provide easy to use “l(fā)ite” personal financial management solutions, and add consumer check image capture to capabilities. “ Online banking has continued to gain adoption over the past decade and will eventually outrank branch location in the list of decision criteria when a consumer chooses a bank,” said Bob Landry, vice president of Mercator Advisory Group’s Banking Advisory Service. “ While the promise is clear, banks must continue to promote online banking to increase adoption, expand access with mobile banking, and increase usage by adding new capabilities,” Landry added. “Those banks that continue to execute an aggressive online banking strategy will not only reduce costs, they will also be the choice of the next generation of consumers who have integrated the Inter into their lifestyle. They will naturally gravitate to the banks that meet them where they work and Most bank customers (36 percent) prefer to do their banking online pared to any other method, according to a new ABA survey. Last year, 25 percent of customers favored online banking. The annual survey of more than 1,000 consumers was conducted for ABA by IpsosPublic Affairs, an independent market research firm, on Aug. 1415, 2021. Clearly, online banking has fully perated the market, says Nessa Feddis, ABA vice president, senior counsel and retail banking expert. Online banking is the future of banking as more Generation Yers enter the marketplace. This means the industry will need to continue investing in technology that supports online banking because consumers see it as quick, convenient, accurate and safe. Survey results showed that the popularity of online banking was not exclusive to the youngest consumers: It was the preferred banking method for all bank customers under the age of 55. Consumers over 55 still prefer to visit their local branch (33 percent). Online banking for this age group was the second favorite way to conduct banking transactions (20 percent). Among all consumers, the preference for online banking 4 was followed by visiting branches (25 percent), and using ATMs (15 percent). The use of mobile banking (cell phones, PDAs, etc.) was preferred by three percent of consumers, primarily among 18 to 34 year olds. The popularity of ATMs was down in all age groups. Consumers who cited online banking as their favorite banking method were more likely to be under 55 years of age,
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