【文章內(nèi)容簡(jiǎn)介】 sing slogan should draw people39。s attention. brand should have an advertising slogan just as people have eyes. advertising slogan is as important to a brand as eyes are to a person. advertising slogan acts as the eyes of a brand.（3）The word them in the last paragraph refers to____. happy moments and beauty film（4）Which of the following tables can best match the slogans with their brands? A.B.C.D.【答案】 （1）B（2）C（3）B（4）D 【解析】【分析】本文是一篇說(shuō)明文，介紹了品牌與標(biāo)語(yǔ)之間的關(guān)系。 （1）考查主旨大意。根據(jù)第一段中的“On hearing the words ‘Just do it!’, you will know there is a Nike product nearby. If it39。s ‘Always CocaCola’, you can be sure someone wants to sell you a refreshing drink.”介紹了品牌與標(biāo)語(yǔ)之間的關(guān)系，下文舉了幾個(gè)例子，故選B。 （2）考查句義猜測(cè)。根據(jù)第二段中的“The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people39。s minds.”標(biāo)語(yǔ)幫助人們更好地理解品牌，告訴他們它想賣給顧客什么。好的標(biāo)語(yǔ)在人們的頭腦中留下了一個(gè)信息。 可知，使用“An advertising slogan(廣告標(biāo)語(yǔ)) is to a brand what eyes are to a person.” 作者把標(biāo)語(yǔ)對(duì)于品牌的作用比作眼睛對(duì)于人的作用，也就是說(shuō)廣告標(biāo)語(yǔ)對(duì)一個(gè)品牌和眼睛對(duì)一個(gè)人一樣重要。故選C。 （3）考查代詞指代。根據(jù)最后一段中“It asks people to remember the happy moments in life by taking photos of themusing Kodak film of course!”可知，them指的是前文的“happy moments”。故選B。 （4）考查推理判斷。根據(jù)第二段中的“The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people39。s minds.(標(biāo)語(yǔ)幫助人們更好地理解品牌，告訴他們它想賣給顧客什么。好的標(biāo)語(yǔ)在人們的頭腦中留下了一個(gè)信息?？芍?，表格中的第一條“Obey your thirst”服從你的渴望，標(biāo)語(yǔ)當(dāng)中的“thirst”有口渴的意思，故可能跟飲料有關(guān)；根據(jù)常識(shí)可知，這是飲料雪碧的廣告語(yǔ)。結(jié)合選項(xiàng)，故選D。 【點(diǎn)評(píng)】本題考點(diǎn)涉及推理判斷，詞義猜測(cè)，句義猜測(cè)和主旨大意四個(gè)題型的考查，是一篇文化類閱讀，考生需要根據(jù)上下文的邏輯關(guān)系，進(jìn)行分析，推理，概括和歸納，從而選出正確答案。5．閱讀理解 Americans gave nearly $300 billion away last year. Do you know the reason? Beyond the noble goals of helping others, it is that giving will make them happier. It is a fact that givers are happier people than nongivers. According to the Social Capital Community Benchmark Survey, a survey of 30,000 American households, people who give money to charity are 43% more likely than nongivers to say they are very happy about their lives. Similarly, volunteers are 42% more likely to be very happy then nonvolunteers. The happiness difference between givers and nongivers is not due to differences in their personal characteristics, such as ine or religion. Imagine two people who are identical in terms of ine and faith, as well as age, education, politics, sex, and family circumstances, but one donates money and volunteers, while the other does not. The giver will be, on average, over 40 percentage points more likely to be very happy than the nongivers. A number of studies have researched exactly why charity leads to happiness. The surprising conclusion is that giving affects our brain chemistry. For example, people who give often report feelings of euphoria, which psychologists have referred to as the Helper39。s High. They believe that charitable activity produces a very mild version of the sensations people get from drugs like morphine and heroin. Of course, not only does giving increase our happiness, but also our happiness increases the possibility that we will give. Everyone prefers to give more when they are happy. Researchers have investigated this by conducting experiments in which people are asked about their happiness before and after they participate in a charitable activity, such as volunteering to help children or serving meals to the poor. The result is clear that giving has a strong, positive causal impact on our happiness, so does happiness on giving（1）According to Paragraph 2. We can learn that . A.only those people who gave money to charity will be happyB.more givers say they feel having happy lives than nongiversC.those who donate money are happier than those who volunteerD.42% of the volunteers say they are as happy as the nonvolunteers（2）What causes the happiness difference? A.Ine.B.Faith.C.Education.D.Donation.（3）If a person feels happy, he may . A.ask for more donationsB.stop charitable activityC.be likely to give more.D.cook food for the poor【答案】 （1）B（2）D（3）C 【解析】【分析】本文是一篇說(shuō)明文，介紹了美國(guó)人愛(ài)做慈善，因?yàn)榻o予別人幫助比得到幫助更讓人快樂(lè)。 （1）考查細(xì)節(jié)理解。根據(jù) 第二段中的“people who give money to charity are 43% more likely than nongivers to say they are ‘very happy’ about their lives.”可知給予者比得到幫助者更快樂(lè)。故選B。 （2）考查細(xì)節(jié)理解。根據(jù)第三段年齡，性別，收入，信仰，家庭環(huán)境都相同的兩個(gè)人，總是向慈善機(jī)構(gòu)捐錢的那個(gè)人，更快樂(lè)。可知是捐贈(zèng)和給予影響一個(gè)人的快樂(lè)。故選D。 （3）考查細(xì)節(jié)理解。根據(jù)最后一段中的“not only does giving increase our happiness, but also our happiness increases the possibility that we will give.”一個(gè)人越快樂(lè)就越愿意去捐贈(zèng)，去幫助別人。故選C。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇文化類閱讀，要求考生準(zhǔn)確掌握細(xì)節(jié)信息，結(jié)合題目要求，從而選出正確答案。6．閱讀下列短文，從每題所給的A、B、C、D四個(gè)選項(xiàng)中，選出最佳選項(xiàng)。 When first entered, Vanak Restaurant does not look like much of a restaurant, but once the pleasant smells of kabob (烤肉串) hit the senses, you are incapable of calling it anything less. Owned by a local couple, this Persian restaurant has an inviting, homelike atmosphere that many restaurants lack. The space is small with only a few dining tables and nearly no decoration, but the environment is truly charming. Lying in a hardly noticeable street corner, the restaurant still attracts all customers, especially those experienced in the delights of Middle Eastern cooking. A mon sight is that of old Persian men sitting in the corner talking loudly about world topics, watching news events on TV, drinking a black tea known as Persian chai, and reading local Persian newspapers all the while trying to finish off their plates piled with food. The variety of food at the restaurant is limited, but the amount of each dish is fairly large. Most of the meals can serve two people and are under $10, so not only is it affordable but practical as well. The food especially appeals to healthconscious eate