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lating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.今天假設(shè)想挑廣告事業(yè)的弊病簡直是輕而易舉,話又說回來,關(guān)于這種具有說服力的藝術(shù)誰也不能不承認其經(jīng)濟利益??恐鴤鞑ヒ粲嵃胝姘爰伲瑥V告竟然能夠浸透群眾人心,興起欲望購物,甚至使人買到毫無用處的東西。盡管如此,廣告帶來的好處總比害處多。To think that advertising is bad is understandable, and indeed there seems to be a mon perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things。 want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. Thatkind of impulsive buying as consumer behavior can easily turn