【正文】 的數(shù)據(jù)也顯示， 20xx 年，全年中國(guó)電子商務(wù)交易規(guī)模達(dá) 萬(wàn)億元，較 20xx 年增長(zhǎng) %。根據(jù)中國(guó)互聯(lián)網(wǎng)絡(luò)信息中心（ CNNIC）的數(shù)據(jù)，截至 20xx 年底，中國(guó)網(wǎng)民規(guī)模達(dá)到 ，其中網(wǎng)絡(luò)購(gòu)物用戶(hù)規(guī)模年 增長(zhǎng)%，達(dá)到 億。 二、電子商務(wù)誠(chéng)信現(xiàn)狀及問(wèn)題 （一） 電子商務(wù)的發(fā)展現(xiàn)狀及特點(diǎn) 網(wǎng)上購(gòu)物 [1]這種新的購(gòu)物方式正在為越來(lái)越多的人所喜愛(ài)，大批電子商務(wù)類(lèi)網(wǎng)站（如亞馬遜、卓越、當(dāng)當(dāng)、易趣、和阿里巴巴旗下的淘寶網(wǎng)等）的涌現(xiàn)也吸引了大量的消費(fèi)者。應(yīng)該說(shuō)電子商務(wù)是電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策 –9– properly and to protect. Credit in most online consumers in the emerce appears to be dynamic and change. The credit is based on the purchase experience slowly, for each shopping site, online consumers from the initial preliminary understanding to the early browsing understanding, and then to the midpurchase attempts, and finally the formation of basic trust in the successful purchase this trust with the successful purchase experience increases gradually increase. Site credit, once formed, have an important role in maintaining the number of established buyers. Of course, the credibility of both sides [3]. For example, an emerce sites anized 虛擬社會(huì)與現(xiàn)實(shí)社會(huì)結(jié)合的產(chǎn)物。各種各樣價(jià)格欺詐現(xiàn)象的出現(xiàn)和因此產(chǎn)生的價(jià)格欺詐恐懼心理，大大削減了電子商務(wù)買(mǎi)賣(mài)雙方對(duì)網(wǎng)上交易的興趣。第三種觀點(diǎn)認(rèn)為合作與分工是誠(chéng)信產(chǎn)生的客觀條件。傳統(tǒng)的經(jīng)濟(jì)學(xué)理論在解釋人的許多社會(huì)行為時(shí)，都是把人預(yù)想為一個(gè)經(jīng)濟(jì)人而存在的，認(rèn)為人 的根本目的就是追求經(jīng)濟(jì)利益的獲得，對(duì)經(jīng)濟(jì)利益的追求可以不擇手段，不考慮過(guò)程。雖然它把對(duì)誠(chéng)信行電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策 –23– believe that the lack of social integrity is due to the economic activities of society, when people39。消費(fèi)者、人與人之間防范 多于信任，是電子商務(wù)發(fā)展的心理障礙。這里的“情境刺激”的含義是值得我們深入思考的，我想，這里的“情境”可能包括各種各樣的社會(huì)實(shí)際存在的社會(huì)互動(dòng)形式以及由此形成的社會(huì)關(guān)系。 66% of respondents suspect that their personal information unknowingly related site collection. 體的理性判斷和理性選擇在建立契約關(guān)系中的決定性作用，因此，他們認(rèn)為構(gòu)建社會(huì)的誠(chéng)信機(jī)制必須從建構(gòu)社會(huì)的法制制度、產(chǎn)權(quán)制度入手，給誠(chéng)信機(jī)制以制度上的保障， 才能從根本上限制失信行為的發(fā)生。這時(shí)候，交易的電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策 –15– raise prices, if not the integrity of management, even if the lower price nor will customers buy corporate goods, because customers can not trustand satisfaction is too low (三 ) The main manifestations of the credibility of emerce 1． Pricegouging Certain sites on the publicity of price information and is not reliable [5], in the work of publicity, the price of the product description vague or exaggerated, resulting in consumers not consistent with the expected price products。 誠(chéng)信經(jīng)營(yíng)會(huì)使顧客對(duì)企業(yè)有良好的評(píng)價(jià)，從而使更多的人了解該企業(yè)，企業(yè)形象良好化。 電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策 –8– the freedom and convenience of online shopping while also often subject to fraud, poor credibility of the Inter has bee a big criticism of emerce As we all know, online shopping is not like traditional transactions as seeing, hear, touch hands, the existence of real feelings of goods[2], able to understand the information is limited to online pictures and text description of the means of the transactions tend to be paid by bank transferand the post office to send the goods, which gives the lawbreakers can take advantage of consumers have been cheated, even if the plaints are due to the geographical span and sellers of real uncertainty is difficult to be handled （二） 電子商務(wù)中誠(chéng)信的內(nèi)涵 1． 誠(chéng)信的含義 誠(chéng)信是一個(gè)道德范疇，是公民的第二個(gè)“身份證”，是日常行為的誠(chéng)實(shí)和正式交流的信用的合稱(chēng)。在國(guó)外，電子商務(wù)已經(jīng)深入人心，它已經(jīng)成為人們生活中重要的組成部分。 ........................ 29 安全技術(shù)瓶頸未突破 ............................ 29 部分企業(yè)條件不完備導(dǎo)致誠(chéng)信無(wú)法保證 ............ 30 （三） 我國(guó)電子商務(wù)影響因素的系統(tǒng)分析 .............. 30 消費(fèi)者方面 .................................... 31 企業(yè)方面 ...................................... 33 環(huán)境方面 ...................................... 35 各影響因素之間 的相互影響及相互制約關(guān)系 ........ 37 四、電子商務(wù)誠(chéng)信體系的構(gòu)建方案 ........................ 39 （一）企業(yè)要提高誠(chéng)信意識(shí)，主動(dòng)樹(shù)立誠(chéng)信形象 ......... 39 （二）政府要營(yíng)造社會(huì) 誠(chéng)信大環(huán)境 ..................... 41 法律法規(guī)的制定和完善 .......................... 41 政府執(zhí)行法律法規(guī)方面 .......................... 42 政府誠(chéng)信監(jiān)管方面 . ............................. 44 （三）消費(fèi)者方面 ................................... 44 （四）安全技術(shù)方面 ................................. 45 結(jié) 論 .............................................. 33 Conclusion ............................................ 66 參考文獻(xiàn) .............................................. 66 附錄 A 演示文稿 ....................................... 66 致 謝 .............................................. 72 課程結(jié)課論文審閱評(píng)分表 ................................ 73 課程結(jié)課論文答辯記錄評(píng)分表 ............................ 39 電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策 –1– 一、 Outline （一） The background of this study Emerce as a new business model of the 21st century, it has broad prospects for development around the world are actively developing emerce. As an innovative economic operation, its impact is felt far beyond the mercial field. Emerce as an important business activities in China39。 電子商務(wù)要快速持續(xù)發(fā)展，必須加快誠(chéng)信問(wèn)題的建設(shè)。信用是基于購(gòu)買(mǎi)經(jīng)歷慢慢形成的，對(duì)于每個(gè)購(gòu)物網(wǎng)站，網(wǎng)上消費(fèi)者都是從初期的初步認(rèn)知，到前期的瀏覽了解，然后到中期的購(gòu)買(mǎi)嘗試，最后才形成成功購(gòu)買(mǎi) 后的基本信任，而這個(gè)信任度會(huì)隨著成功購(gòu)買(mǎi)經(jīng)歷的增加而逐電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策 –7– （三） The main work In this paper, the manifestation of the emerce integrity to sort out the factors affecting the integrity of emerce more indepth system analysis, a number of countermeasures to solve the problem of emerce integrity. 二、 Current situation and problems of emerce integrity （一） Status and characteristics of emerce development Online shopping [1]This new way to shop for more and more people are loved by a large number of emerce sites (such as Amazon, excellence, Dangdang, eBay and Alibaba39。 只有通過(guò)誠(chéng)信經(jīng)營(yíng)才能使企業(yè)為企業(yè)營(yíng)造良好的環(huán)境，從而使企業(yè) 持續(xù)不斷的發(fā)展。 電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策 –13– identify counterparties true identity function, and can protect the interests of the parties to the transaction will not be harmed, the damage to be resolved fairly. 3． The impact of emerce in the integrity of the (1)Integrity management for emerce businesses to expand the scale Integrity management to enable enterprises to create a favorable environment for the enterprise, enabling businesses continued development. Conversely, if the integrity of management, the enterprise environment will not be