【正文】 ..........14 區(qū)域經(jīng)濟...................................................14 區(qū)域的消費水平.............................................15 區(qū)域住宿和餐飲業(yè)...........................................16 區(qū)域旅游業(yè).................................................16 第四章．星級酒店市場...............................................18 酒店業(yè)概述.................................................18 ......................................18 ......................................19 星級酒店市場...............................................20 廣州五星級酒店五年增四倍...................................22 第五章．經(jīng)濟型酒店市場.............................................23 經(jīng)濟型酒店概述.............................................23 經(jīng)濟型酒店與星級酒店的區(qū)別.................................23 經(jīng)濟型酒店的特點...........................................24 經(jīng)濟型酒店分析.............................................24 第六章、項目競爭性分析.............................................38 項目市場定位...............................................38 目標(biāo)客戶定位...............................................38 項目主要競爭品牌...........................................42 項目SWOT分析 ..............................................45 第七章、公司的產(chǎn)品和服務(wù)...........................................47 酒店管理服務(wù)...............................................47 主要經(jīng)營產(chǎn)品...............................................47 主要提供服務(wù)...............................................48 第八章、項目運營策略...............................................50 選址條件...................................................50 經(jīng)營構(gòu)想...................................................51 管理構(gòu)想...................................................52 技術(shù)體系構(gòu)想...............................................53 盈利模式構(gòu)想...............................................54 第九章、項目的市場拓展.............................................55 廣告物料...................................................55 市場銷售...................................................55 多媒體開發(fā).................................................56 廣告投放...................................................56 公共關(guān)系...................................................56 媒體關(guān)系...................................................56 危機公關(guān)............................