【正文】 義，進(jìn)而豐富自己的審美與品位。對于中國的用戶， 可能全鍵盤的用途并不是很實用， 因為中國的漢字多少手寫， 雖然可以用拼音輸入法， 但是這不是必須的?！皶r尚”這個詞現(xiàn)在已是很流行了，其英文為fashion,當(dāng)今追求時尚似已蔚然成風(fēng)?，F(xiàn)在全社會已經(jīng)意識到靠盜版引起的經(jīng)濟快速前行已經(jīng)不能彌補由于它引起的創(chuàng)造力的減退所給經(jīng)濟帶來的損失。手機整體芯片是臺灣的聯(lián)發(fā)科開發(fā)并出售，所以手機功能沒有差異性，操作界面可以做少許的改動，但是改標(biāo)不改本。也僅僅是個名譽而已。s more European or South Korea. But this does not preclude the concept of fashion consumption in the Chinese market traction. Designers industrial design we can not avoid to be from the vulgar. This is the designer must change, keep in mind an idea. This is conventional stuff is the most direct way to create wealth. Whether this fashion is the basis of his theory, or nonhead miles, will bring considerable wealth to investors. Even if such a fashion is very short, even though the wealth it brings is very limited, but enough to return the product and design inputs. Culture, this culture is that Chinese culture, referring to the living consciousness and impression of what can not be denied, including lifestyle, books, production tools, language, likes and dislikes, feelings and so on. Of course, the essence of Chinese culture is the traditional culture. As rapid economic development of contemporary China and openminded, leading to the essence of contemporary culture, there is something very difficult. This is what we look at cultural elements should be strictly differentiated. Cultural elements embedded products, and consumers will be imperceptibleheart. Give people with intimacy, and exotic different. If the pany do the domestic market, making branded products, this is a very important element. Marketing, this is a market economy will always be not avoid the word, we all enterprises under the market economy around the marketing activities are carried out. From the marketing goals, all spending money, not profit. We have many good ideas, good function of the product, but he did not, and marketing integration, resulting in consumers not hear, see, feel designers of care and thought. Good ideas and features slightly modified to bee an excellent selling point of sale. But no means to be optimized with the marketing, just like the golden hairpin buried in snow. Do not bring good returns give investors. If the sales staff to market after the brains to fabricate some specious selling point, it is inevitable that suspicion of fraud, it is not the source, it is difficult to achieve marketing objectives. Marketing team should be involved in the entire product design process. Quality, this is the biggest headache for Chinese enterprises to be a problem. All the products were manufactured in China, all consumers are plaining about product quality. Quality is designed, and industrial design is the engineering design. This is the only lay a firm foundation to ensure the quality of the final product. Through the door too many incidents to recall, there is no reliable quality, even if the products sell to earn profit, it will disappear at any time. Quality is designed to create wealth for the final and most crucial aspect. Finally, once again stressed that only keep up with fashion, covering culture, bined with marketing, focus on quality of industrial design, product design is the creation of wealth. To generate economic benefits, only the industry can produce economic benefits of sustainable development is a healthy industry. In order to create economic benefits. Economic efficiency is essential for industrial development conditions. This is the thrust of this article described the contents. Keywords: industrial design, creating wealth, fashion, tradition, culture, marketing, quality, profit.目 錄摘 要 ⅠAbstract Ⅱ目 錄 Ⅲ第1章 引言 1 時代背景：工業(yè)設(shè)計在中國企業(yè)的現(xiàn)狀以及發(fā)展趨勢 1 客觀環(huán)境：單純加工制造企業(yè)利潤微薄，經(jīng)營陷入困境 1，核心技術(shù)缺乏 6 6 寫作目的：加強工業(yè)設(shè)計實現(xiàn)企業(yè)利潤觀念，以及如何實現(xiàn) 3第2章 （元素一，時尚）工業(yè)設(shè)計必須緊跟時尚 5，認(rèn)清當(dāng)代流行趨勢 5，它山之石可以攻玉 5 本章小結(jié) 9第3章（元素二，文化）將文化注入產(chǎn)品設(shè)計 10 10，讓產(chǎn)品外形有科技感 14 13第4章（元素三，營銷）產(chǎn)品設(shè)計之初就與市場營銷緊密結(jié)合 16 16 17 17第5章 (元素四，質(zhì)量) 忽視了產(chǎn)品質(zhì)量，工業(yè)設(shè)計就功虧一簣 16，如何平衡美觀和質(zhì)量 16 產(chǎn)品質(zhì)量是設(shè)計出來的 17 本章小結(jié) 18第6章 總結(jié)與展望 45參考文獻(xiàn) 46致 謝 49第1章 引 言：工業(yè)設(shè)計在中國企業(yè)的現(xiàn)狀以及發(fā)展趨勢中國的工業(yè)設(shè)計在最近二十年來得到了初步的發(fā)展。營銷團隊?wèi)?yīng)該參與整個產(chǎn)品設(shè)計過程。不管這個時尚是有他的理論基礎(chǔ)的，還是無哩頭的，都會給投資者帶來可觀的財富。2010學(xué)位論文作者簽名：（手簽1 甚至有些企業(yè)拿出自己并不富裕的資金來投資到工業(yè)設(shè)計，但是伴隨而來的問題是，如何保證工業(yè)設(shè)計能給投資者帶來財富？只有達(dá)到這個目的，工業(yè)設(shè)計這個行業(yè)本身才能良性，健康，長期發(fā)展。這是我們在看待文化元素是應(yīng)該嚴(yán)格區(qū)分的。經(jīng)歷了太多的召回門事件，沒有可靠的質(zhì)量，即使賣出去的產(chǎn)品賺到的利潤，也隨時會消失掉。這些公司每天都在出產(chǎn)幾十個不同外形。中國制造業(yè)的加工組裝在整個產(chǎn)業(yè)鏈中的附加值較低。最后連自己的利潤也擠壓沒了。品牌觀念淡薄是中國制造業(yè)的嚴(yán)重弊病。當(dāng)今流行什么，讓我們看看各頂尖品牌商的產(chǎn)品，來做一個初步認(rèn)識。下圖是提煉的即將應(yīng)用造型下圖是即將應(yīng)用的概念下面是對三星公司的產(chǎn)品的研究。汽車領(lǐng)域當(dāng)屬寶馬，它是以外觀設(shè)計為亮點的品牌。要把時尚看成是我們的企業(yè)做市場營銷的推動力，免費的市場推廣。很多外國人對中國文化也非常感興趣，有中國文化元素的產(chǎn)品也并非只是限制的中國市場銷售，國際市場也不乏成功案例。設(shè)計師利用傳統(tǒng)的視覺形象進(jìn)行服裝設(shè)計、產(chǎn)品設(shè)