【正文】 m to reach the ________ . ______ example was ______ McDonald’s first arrival in Brazil .Their advertisements ______ Brazilians should eat McDonald’s hot hamburgers at a piic at the beach .But they failed_______ their custom of _____ cold things at a beach piic . Braizilians don’t consider a hot hamburger proper beach food . ? In advertising , therefore, the designers have to be __________ when planning _________ an international programme in a foreign country . Study the cultural_______ of the ______ customers, or ____ the advertising programme ! Witticism(妙語(yǔ) ) in Advertising ? Good to the last drop. ? 滴滴香濃，意猶未盡。 ? German isn’t up to translating that letter. ? 我的德語(yǔ)還不行，翻譯不了那封信。 ? conscious 與名詞一起構(gòu)成合成詞，意思是“有 意識(shí)”，又如： ? selfconscious fashionconscious ? 自覺的 有時(shí)尚意識(shí)的 ? healthconscious clothesconscious ? 有健康意識(shí)的 注重衣著的 ? statusconscious ? 有地位意識(shí)的 ? spoil: 弄壞，糟蹋，損傷，腐壞 (spoiled/spoilt都可以） ? 1. The rain spoiled our excursion. ? ，就會(huì)破壞你的胃口。 ? We must take local conditions into account. ? desire : ，渴望 （不可用進(jìn)行時(shí)和祈使句） ? desire +n./desire to do/ ? desire sb. to do /desire that… (should) ? all desire peace and happiness. ? desired to win the game. ? desire you to go at once. ? President desires that you (should ) visit him next week. ? desire: n. 愿望，欲望；要求，請(qǐng)求 （ for / to do/ that ( should) ) ? had a strong desire for success. ? had a strong desire to succeed. ? people expressed their desire that the war (should) e to an end soon. ? That is = That is to say ? He will leave Japan next Saturday, that is, June 6th. ?他將在下星期六，也就是 6月 6日離開日本。 ? n. container 容器； 集裝箱 ? include: to have as a part。Unit 8 Advertisements ?Different Types of ADS classified ad 分類廣告 want ad 招聘廣告 bills and posters 招貼和海報(bào) neon sign 霓虹燈廣告 outdoor advertising 戶外廣告 mail advertising 直接郵寄廣告 specialty advertising 贈(zèng)品廣告 selective advertising 特定品牌廣告 reminder advertising 提醒廣告 show window advertising 櫥窗廣告 Inter advertising 互聯(lián)網(wǎng)廣告 radio/TV advertising 廣播 /電視廣告 consumer advertising 消費(fèi)者廣告 sandwich board 掛在胸前身后的廣告牌 promotional advertising 促銷廣告 advertisement of public utility 公益廣告 newspaper/magazine advertising 報(bào)紙 /雜志廣告 radio/TV mercials 廣播 /電視商業(yè)廣告 Weak Peace 脆弱的和平 A wonderful advertisement of public utility 主題是關(guān)于世界和平 . 看圖片上的標(biāo)志似乎是聯(lián)合國(guó)發(fā)布的 . 手榴彈造型的瓷器 (chinaware) , 一來形象的表達(dá)了和平就像瓷器一樣脆弱 , 又同時(shí)告訴我們和平也像瓷器一樣昂貴 . 和平也像手榴彈一樣容易爆炸 . What is this ? 郵寄消防車的聯(lián)邦快遞 對(duì)消防局是諷刺 , 對(duì)快遞是非常有力的宣傳 . 三菱汽車廣告 三菱汽車的這則廣告不是只顧宣傳自己的車子性能有多強(qiáng) , 他很人性化 , 皆在鼓勵(lì)人們開車時(shí)使用安全帶 . 愛人 , 孩子的雙手代表著安全帶的形象 , 很貼心 . 脆弱的人類 一組交通意識(shí)的公益廣告 , 沒有血腥 , 但看著卻很殘酷 ,人類的身體是多么的脆弱 . 阿迪達(dá)斯 +10 + 團(tuán)隊(duì)之星 第一眼看到這些平面廣告還不覺的有什么特別，后來仔細(xì)看了看，才發(fā)現(xiàn)他設(shè)計(jì)的有趣地方。 contain in addition to other parts 包括、包含 ? price includes postage charges. ? service included in the bill? ? 把 ….. 算入、把 …… 列入 ?