unit8advertisements-全文預(yù)覽
【正文】 考慮在內(nèi) ? desire to do sth. 期望做某事 ? the target consumers 目標(biāo)市場 ? be afraid of falling ill 害怕而生病 ? that is=that is to say 也就是說 ? intend to make use of the slogans 想使用口號 ? back up the product 支持產(chǎn)品 ? a means of 一種 … 方式 ? add …to… 給 … 添加 ? A successful advertisement ______ at least three things. The advertisers will _______ identify the market . _______ they need to _____ who will buy the product _________ . Then, _________ the market . So they will _________ a number of desires or worries the target ______ may have. Are you afraid of _______ ill ? Lots of questions like these might ______ . _______ ,they will study what words and images their advertisement should _____ and what slogans they intend to _______ . Then _____ are sometimes employed and invited to _____ the product . Scientific data are often _____ as a means of ____ truthful value to the advertised product. ? be related to 同 …… 有關(guān)系，同 …… 有親戚關(guān)系 ? (be connected or associated with) ? 1. 任何事物和其他事物都有關(guān)系。 ? We will carry out your instructions very soon. ? joint efforts, we carried out the plan successfully. ? 在我們的 共同努力 下，我們成功完成了計(jì)劃。 ? If you eat sweets before a meal, you’ll spoil your appetite. ? 3. Don’t spoil your sister’s birthday by crying at her party. ? 不要在你妹妹的生日晚會(huì)上哭，使她的生日掃興。（麥斯威爾咖啡） ? The taste is great. ? 味道好極了。 no problem too big. ? 沒有不做的小生意， 沒有解決不了的大問題。 ?Thanks to the fine weather, we had a good time. ? to the English language, we can learn a lot from other countries. ?shut off: 關(guān)上，關(guān)閉， 停止 ? you mind my shutting off the heat? ? radio is too noisy. You’d better shut it off. ?by mistake : 錯(cuò)誤的，無心的 ? put salt in her cup of coffee by mistake. ? should you do if a person has drunk poison by mistake ? ? up to: (時(shí)間，程度，數(shù)量）達(dá)到 ….. 程度或數(shù)量，有責(zé)任做 …… ；有資格做 …… ? 10人。 。 ? we go out for dinner or eat at home? ? It’s up to you. ? 那要由你決定。 ? 我們乘坐的飛機(jī)平穩(wěn)的降落。 （耐克運(yùn)動(dòng)鞋） ? Let’s make things better. ? 讓我們做的更好。（諺語） ? adj. spoiled 寵壞的，慣壞的 。 ? In advertising, therefore, the designers have to be highly cultureconscious… ? 因此，做廣告商必須要有高度的文化意識(shí)。 ? 4. 這件事和那件事有什么關(guān)系？ ? How is this fact related to that one? ? suggest: 建議 ? suggest doing/ n. ? suggest that… (should) ? I suggest going there by train? ? suggested another development program to government. ? 他們向政府提議另一項(xiàng)發(fā)展計(jì)劃 。 ? I need you to back me up. ? 2. The fans backed up the Chinese football team with resounding cheers. ? 球迷們用嘹亮的歡呼聲為中國足球隊(duì)打氣 ? ，我們就該支持他的工作。 ? adj. intended 故意的， 有意的，有計(jì)劃的； 已訂婚的 ? Meet my intended, Miss Debbie. ? 這是我的未婚妻 Debbie小姐。 ? 。 ? ？ ? you worked out the problem yet? ? can’t work out the meaning of this poem. ? 我不能理解這首詩的意思。 ? n.
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