【正文】 f customer demand is advancing, the domestic technology can’t meet the demand of customer in some areas. Too much adoption of overseas technology has resulted in the monopoly in the highend market by some foreign brands, for instance, the PTO of pump truck and upside, highend ladder truck and so on. Domestic special vehicle has a lot of room for improvement, not only in technology but also in the thought of collaboration model between the refitting enterprise and chassis manufacturer. In china, many chassis manufacturers want to march on the special vehicle business, on the contrary, the refitting enterprises are planning to expand their business to the areas of chassis, and it is hard to the development model of special vehicles is worth thinking over. In the short run, the demand of special vehicle in 2022 is expected to be smaller than 2022 the long run, there is still a great capacity in the future even in the background of the “microgrowth” of chassis. Dongfeng Motor Corporation is one of the three domestic auto panies and it has a strong automotive manufacturing strength. However, it has not been in the forefront of the industry in the field of development of the Special Purpose Vehicle. How to locate a special vehicle development strategy is not only the need of the survival, development and growth of the pany dedicate car, but also it is important to maintain the sustained and healthy development of the Dongfeng Motor Corporation in the car market microgrowth era. How to set out a set of feasible strategy of special vehicle and strengthen our prehensive petitiveness in the ing development period will be the emphasis of this article.This article will mainly discuss the development process of special vehicle worldwide in the history, the current situation and the relevant theory will also introduce the opportunity and risk in domestic special vehicle industry. Besides, it will analyze the development situation and and the position our Dongfeng locate today according my judgement and understanding bined with the strength and weakness of our brand in the market. This article will also work out the development direction ,strategic thinking and improvement plan systematically by means of prehensive analyze of the special vehicle market and the understanding of petitive situation in the market segment. I hope this article will give some suggestion for the Dongfeng special vehicle development strategy and give some reference for the special vehicle industry in china at the same time.Keywords: Dongfeng Motor Company Special Purpose Vehicles Strategy SWOT Analysis 目 錄導(dǎo) 論 ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????1第一章 我國(guó)專(zhuān)用車(chē)行業(yè)發(fā)展概況 ?????????????????????????????????????????????????????????????????????????6第一節(jié) 專(zhuān)用車(chē)的概念及分類(lèi) ????????????????????????????????????????????????????????????????????????????????????????6第二節(jié) 我國(guó)專(zhuān)用車(chē)行業(yè)演進(jìn)分析 ????????????????????????????????????????????????????????????????????????????????7第三節(jié) 專(zhuān)用車(chē)發(fā)展的外部環(huán)境分析 ??????????????????????????????????????????????????????????????????????????10第二章 我國(guó)專(zhuān)用車(chē)市場(chǎng)分析 ????????????????????????????????????????????????????????????????????????????????15第一節(jié) 專(zhuān)用車(chē)市場(chǎng)的結(jié)構(gòu)與特征 ??????????????????????????????????????????????????????????????????????????????15第二節(jié) 專(zhuān)用車(chē)行業(yè)標(biāo)桿企業(yè)介紹 ??????????????????????????????????????????????????????????????????????????????21第三節(jié) 我國(guó)專(zhuān)用車(chē)需求預(yù)測(cè) ??????????????????????????????????????????????????????????????????????????????????????24第三章 東風(fēng)汽車(chē)公司專(zhuān)用車(chē)發(fā)展現(xiàn)狀與問(wèn)題????????????????????????????????????????????????28第一節(jié) 東風(fēng)商用車(chē)公司及專(zhuān)用車(chē)事業(yè)簡(jiǎn)介 ??????????????????????????????????????????????????????????????28第二節(jié) 東風(fēng)專(zhuān)用車(chē)發(fā)展現(xiàn)狀及面臨問(wèn)題 ??????????????????????????????????????????????????????????????????29第四章 東風(fēng)專(zhuān)用車(chē)發(fā)展戰(zhàn)略選擇 ???????????????????????????????????????????????????????????????????????34第一節(jié) 東風(fēng)專(zhuān)用車(chē)發(fā)展戰(zhàn)略目標(biāo) ??????????????????????????????????????????????????????????????????????????????34第二節(jié) 東風(fēng)公司專(zhuān)用車(chē)戰(zhàn)略模式 ??????????????????????????????????????????????????????????????????????????????38第三節(jié) 東風(fēng)公司專(zhuān)用車(chē)戰(zhàn)略措施 ??????????????????????????????????????????????????????????????????????????????41結(jié) 論 ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????42參考文獻(xiàn) ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????431 / 55導(dǎo) 論一、研究背景專(zhuān)用汽車(chē)（special purpose vehicle）是指裝置有專(zhuān)用設(shè)備，具備專(zhuān)用功能，用于承擔(dān)專(zhuān)門(mén)運(yùn)輸任務(wù)或?qū)ｍ?xiàng)作業(yè)以及其他專(zhuān)項(xiàng)用途的汽車(chē)。關(guān)鍵詞：東風(fēng)汽車(chē)公司 專(zhuān)用車(chē) 戰(zhàn)略?xún)?yōu)化 SWOT 分析I / 55AbstractSince 2022, China39。初期年份的專(zhuān)用車(chē)產(chǎn)銷(xiāo)量有可能下滑，但是只是短期波動(dòng)，整個(gè)上升的大趨勢(shì)不會(huì)變。銷(xiāo)售占國(guó)內(nèi)專(zhuān)用車(chē)銷(xiāo)售的百分比不到 1%，占自身商用車(chē)銷(xiāo)量不到 1%。因此，政府需要大力扶持，加大新能源專(zhuān)用車(chē)的研發(fā)力度；其次，應(yīng)完善立法、明確責(zé)任，加強(qiáng)環(huán)保、節(jié)油技術(shù)的普及；此外，加強(qiáng)國(guó)際合作，也可推進(jìn)低碳經(jīng)濟(jì)的發(fā)展。本文的研究方法遵循借鑒與創(chuàng)新相結(jié)合、理論研究與實(shí)際操作總結(jié)研究相結(jié)合的原則。這種汽車(chē)為了達(dá)到不同目的,在底盤(pán)上加裝相應(yīng)的作業(yè)裝備,如售貨車(chē)、垃圾車(chē)、清掃車(chē)、灑水車(chē)、環(huán)境保護(hù)監(jiān)測(cè)車(chē)、水泥攪拌車(chē)、汽車(chē)起重機(jī)、動(dòng)力站車(chē)組、修理車(chē)、勘探車(chē)、油層壓裂車(chē)、科學(xué)考察車(chē)、警車(chē)、消防車(chē)、飛機(jī)牽引車(chē)、加油車(chē)、充電車(chē)、空氣壓縮機(jī)車(chē)、救護(hù)車(chē)、醫(yī)療設(shè)施車(chē)、圖書(shū)車(chē)、電視轉(zhuǎn)播車(chē)、郵政電訊車(chē)和除雪車(chē)等。東風(fēng)汽車(chē)在專(zhuān)用車(chē)領(lǐng)域能夠有所發(fā)展的主要是關(guān)注這一類(lèi)專(zhuān)用車(chē)。（二）專(zhuān)用汽車(chē)的重型化、多軸化產(chǎn)品發(fā)展速度增快隨著我國(guó)“十一五”規(guī)劃的投入，經(jīng)濟(jì)的進(jìn)步，我國(guó)許多基礎(chǔ)設(shè)施的建設(shè)，包括高鐵、高速公路、城市化建設(shè)的加快等等，都給我國(guó)專(zhuān)用汽車(chē)市場(chǎng)的需求量注入了活力，尤其是對(duì)我國(guó)重卡汽車(chē)的需求量，一度出現(xiàn)了井噴的現(xiàn)象，重卡行業(yè)的專(zhuān)用化程度也越來(lái)越高，尤其是底盤(pán)的多軸化、大噸位、大功率汽車(chē)底盤(pán)的發(fā)展，給客戶(hù)也帶來(lái)了切實(shí)的利益，也為專(zhuān)用汽車(chē)向重型化、多軸化產(chǎn)品的發(fā)展開(kāi)拓了更大的空間。《專(zhuān)用汽車(chē)和掛車(chē)生產(chǎn)企業(yè)及產(chǎn)品準(zhǔn)入管理規(guī)則》工產(chǎn)業(yè)[2022]第 45 號(hào) 2022年 7 月 1 日起實(shí)施。三、社會(huì)文化環(huán)境伴隨著我國(guó)經(jīng)濟(jì)快速發(fā)展，用戶(hù)對(duì)車(chē)輛訴求隨著經(jīng)濟(jì)發(fā)展階段發(fā)生變化，出現(xiàn)了不同細(xì)分市場(chǎng)用戶(hù)差異化的訴求，用戶(hù)對(duì)車(chē)輛高品質(zhì)需求快速顯現(xiàn)，對(duì)汽車(chē)零部件品質(zhì)要求也快速升級(jí)。中國(guó)仍將處于工業(yè)化和城市化同步加速的發(fā)展階段，中國(guó)專(zhuān)用汽車(chē)發(fā)展面臨機(jī)遇。國(guó)外專(zhuān)用車(chē)的法規(guī)、標(biāo)準(zhǔn)與管理體系：普遍通過(guò)技術(shù)法規(guī)體系進(jìn)行政府管理，依靠標(biāo)準(zhǔn)促進(jìn)技術(shù)進(jìn)步；政府不控制企業(yè)準(zhǔn)入；僅對(duì)產(chǎn)品安全、環(huán)保進(jìn)行管理；政府對(duì)專(zhuān)用汽車(chē)和掛車(chē)的管理線(xiàn)條比較簡(jiǎn)單，但執(zhí)法嚴(yán)格；企業(yè)嚴(yán)格遵守相關(guān)法規(guī)，自我約束的機(jī)制健全，意識(shí)強(qiáng)；管理政策成熟、穩(wěn)定；政府管理職能分工明確，沒(méi)有重疊。：運(yùn)輸類(lèi)專(zhuān)用車(chē)生產(chǎn)企業(yè)針對(duì)小批量、個(gè)性強(qiáng)的用戶(hù)建立柔性生產(chǎn)體制，完善產(chǎn)品配套體系，提升應(yīng)變能力；作業(yè)類(lèi)專(zhuān)用車(chē)生產(chǎn)企業(yè)加強(qiáng)專(zhuān)業(yè)化產(chǎn)品的深度和廣度開(kāi)發(fā)，強(qiáng)化知識(shí)產(chǎn)權(quán)意識(shí)。主機(jī)廠與改裝廠（6 項(xiàng)）中國(guó)重汽與華威專(zhuān)用汽車(chē)合資項(xiàng)目；中航工業(yè)重組項(xiàng)目；華晨金杯鐵嶺專(zhuān)用汽車(chē)項(xiàng)目；陜西汽車(chē)集團(tuán)和溫州云頂專(zhuān)用車(chē)制造有限公司合資項(xiàng)目；浙江吉利集團(tuán)專(zhuān)用汽車(chē)項(xiàng)目；星馬汽車(chē)重組華凌汽車(chē)項(xiàng)目。2022 年收購(gòu)國(guó)內(nèi) 2 家龍頭企業(yè)（中集通華、中集華駿）形成規(guī)模，當(dāng)年銷(xiāo)售收入 億元。科普柯 瑞典 4127 % 1873 813 神戶(hù)建筑機(jī)械 日本 3895 % 1911 1314 約翰迪爾 美國(guó) 3705 % 1837 1415 杰西