【正文】 ..........................................8十三、推出時間計劃 ......................................................................................................................8十四、業(yè)務訓練計劃 ......................................................................................................................8十五、現(xiàn)場銷售執(zhí)行 ......................................................................................................................8十六、房屋銷售相關 ......................................................................................................................9十七、促銷活動的主題選擇 ..........................................................................................................9十八、廣告效果和銷售狀況分析 ..................................................................................................9十九、銷售總結 ..............................................................................................................................9《銷售手冊》目錄 ..............................................................................................................................9一、批文 ..........................................................................................................................................9二、銷售資料 ................................................................................................................................10三、售房的具體操作程序： ........................................................................................................10個案銷售培訓計劃 ............................................................................................................................11平面設計系統(tǒng) ....................................................................................................................................122 / 18一、樓盤標志 ................................................................................................................................12二、標準字體 ................................................................................................................................12三、標準色 ....................................................................................................................................12四、象征圖形 ................................................................................................................................12五、組合系統(tǒng) ................................................................................................................................12六、VI 應用 ...................................................................................................................................12七、VI 特點 ...................................................................................................................................12廣告執(zhí)行系統(tǒng) ....................................................................................................................................13一、廣告執(zhí)行部門 ........................................................................................................................13二、前期分析 ................................................................................................................................13三、廣告階段劃分 ........................................................................................................................14四、廣告費用估算 ........................................................................................................................14五、廣告計劃執(zhí)行 ........................................................................................................................15六、效果測定 ................................................................................................................................16現(xiàn)場設置系統(tǒng) ....................................................................................................................................16一、售樓部 ....................................................................................................................................16二、客戶動線結構圖 ....................................................................................................................16答客問示范（南京月安花園） ........................................................................................................17一、地理位置 ................................................................................................................................17二、樓盤狀況 ................................................................................................................................17三、價格情況 .......................................