【正文】 視，針對(duì)這個(gè)市場(chǎng)的產(chǎn)品開(kāi)發(fā)也不受重視。因此我們會(huì)早點(diǎn)注冊(cè)好商標(biāo)保證商標(biāo)的合法性，并且強(qiáng)化工作人員的產(chǎn)權(quán)意識(shí)，積極避免因?yàn)槿鄙僦R(shí)產(chǎn)權(quán)法方面的法律知識(shí)，而導(dǎo)致出現(xiàn)無(wú)意中侵犯他人商標(biāo)權(quán)、專(zhuān)利權(quán)的情況。 大學(xué)生戶(hù)外旅行社項(xiàng)目建議書(shū)6 營(yíng)銷(xiāo)策略典型的產(chǎn)品生命周期一般可分為四個(gè)階段，即介紹期（或引入期） 、成長(zhǎng)期、成熟期和衰退期。大學(xué)生戶(hù)外旅行社項(xiàng)目建議書(shū)大學(xué)生戶(hù)外旅行社項(xiàng)目建議書(shū)大學(xué)生戶(hù)外旅行社項(xiàng)目建議書(shū)2目錄第一章 執(zhí)行總結(jié) ...................................................................................................................................4 項(xiàng)目背景 .......................................................................................................................................4 項(xiàng)目簡(jiǎn)介 .......................................................................................................................................4 項(xiàng)目服務(wù) .......................................................................................................................................5 營(yíng)銷(xiāo)策略 .......................................................................................................................................5 管理策略 .......................................................................................................................................5 財(cái)務(wù)分析 .......................................................................................................................................6 財(cái)務(wù)投入 ...............................................................................................................................6 財(cái)務(wù)預(yù)算 ...............................................................................................................................6 風(fēng)險(xiǎn)分析與管理 ...........................................................................................................................7 法律風(fēng)險(xiǎn) .......................................................................................................................................7第二章 服務(wù)打造 ...................................................................................................................................8 項(xiàng)目計(jì)劃簡(jiǎn)介 ...............................................................................................................................8 服務(wù)內(nèi)容與模式 ...........................................................................................................................8 服務(wù)內(nèi)容 ...............................................................................................................................8 服務(wù)模式 ...............................................................................................................................9 技術(shù)介紹 .......................................................................................................................................9 服務(wù)優(yōu)勢(shì) .......................................................................................................................................9 附加產(chǎn)品 .....................................................................................................................................10第三章 市場(chǎng)分析預(yù)測(cè) ...........................................................................................................................10 需求分析 .....................................................................................................................................10 市場(chǎng)調(diào)查結(jié)果 .............................................................................................................................10 市場(chǎng)預(yù)測(cè) .....................................................................................................................................12 競(jìng)爭(zhēng)分析 .....................................................................................................................................12第四章 營(yíng)銷(xiāo)策略 .................................................................................................................................12 營(yíng)銷(xiāo)目標(biāo) .....................................................................................................................................12 銷(xiāo)售渠道 .....................................................................................................................................13 項(xiàng)目產(chǎn)品服務(wù) .............................................................................................................................13 營(yíng)銷(xiāo)策略 .....................................................................................................................................14 客戶(hù)關(guān)系管理 .............................................................................................................................14第五章 公司戰(zhàn)略與管理 .....................................................................................................................15 公司文化 .....................................................................................................................................15 公司戰(zhàn)略 .....................................................................................................................................16 發(fā)展初期（ 1~3 年） ..........................................................................................................16 拓展中期（ 4~6 年） ..........................................................................................................17 成熟后期 .............................................................................................................................17 組織結(jié)構(gòu) .....................................................................................................................................18 人員配置 .....................................................................................................................................18大學(xué)生戶(hù)外旅行社項(xiàng)目建議書(shū)3 人員培訓(xùn) .....................................................................................................................................19 人員績(jī)效考核方法 ....................................................................................................................