【正文】 mailing list and the size of an mailing list discloses only the static status of an mailing list. Here we introduce some number to describe the dynamic growth of a mailing list.. On average how many new subscribers does your newsletter get EACH WEEK? Less than 5 36% 510 24% 1120 11% 2150 9% 51100 9% More than 100 10% . On average, how many subscribers unsubscribe your newsletter(s) during each publication?Less than 5 77% 510 14% 1120 4% 2150 3% More than 50 3% . On average what percentage of the addresses in your mailing list(s) is obsolete or invalid during each publication? Less than % 40% % 22% % 10% 12% 14% 25% 10% More than 5% 5% These numbers give us a general picture of the growth of mailing lists. Usually you won39。 下面是必須牢記的七點(diǎn)建議： 1. 獲取電子郵件地址 只有知道顧客的郵件地址，才你能給他們發(fā)電子郵件, 所以電子郵件營(yíng)銷的第一步是收集潛在顧客的郵件地址。 現(xiàn)在，最大的在線公司包括今天包括Apple, Excite, Intuit, Microsoft, Symantec, Yahoo!等其它許多公司都在使用經(jīng)過(guò)許可的商業(yè)電子郵件營(yíng)銷手段。 在這里我們將介紹正確使用電子郵件營(yíng)銷的方法。t started to build their mailing lists yet. Is it not important to build an mailing list? Or some web marketers haven39。郵件列表的主要目的是促銷產(chǎn)品和服務(wù)、建立社區(qū)和溝通； 市場(chǎng)研究的一個(gè)作用就是了解營(yíng)銷手段對(duì)目標(biāo)市場(chǎng)產(chǎn)生了什么影響，有助于調(diào)整（優(yōu)化）營(yíng)銷戰(zhàn)略，并在以后的營(yíng)銷計(jì)劃中取得較好成效。應(yīng)該盡可能與委托人一起確定目標(biāo)市場(chǎng)，找出從心理描繪圖或人口統(tǒng)計(jì)學(xué)標(biāo)準(zhǔn)中“暗示”而實(shí)際上沒(méi)有指名的其他目標(biāo)。 我有五個(gè)客戶，上星期要求把營(yíng)銷作為媒體計(jì)劃的部分內(nèi)容來(lái)考慮，他們問(wèn)我：你有這樣的打算嗎？你能包含這項(xiàng)內(nèi)容嗎？能夠操作它嗎？大約要花多少錢？諸如此類的問(wèn)題還有很多。 開(kāi)展網(wǎng)上營(yíng)銷活動(dòng)，還是以誠(chéng)信為本吧！ 電子郵件宣傳不同于報(bào)紙、雜志等印刷品廣告，篇幅越大越能顯示出企業(yè)的實(shí)力和氣魄。（6）WebPromote Direct Email （7）YesMail 給潛在客戶郵寄你的地址，對(duì)利用回應(yīng)你的郵件者給予額外的獎(jiǎng)勵(lì)，告訴他們訂單很快就會(huì)處理完畢，如果利用回應(yīng)，將獲得一定的獎(jiǎng)勵(lì)。 無(wú)論利用在線廣告或者非在線廣告，都要留下你的地址，以鼓勵(lì)人們通過(guò)與你聯(lián)系，因?yàn)槟愕哪繕?biāo)是把顧客和潛在顧客的地址收集到自己的郵箱中來(lái),這樣，你便可以建立一個(gè)可通過(guò)聯(lián)系的可靠的潛在顧客列表。Source: The . Ezine 2000219,僅通過(guò)電子郵件發(fā)行。一次銷售完成之后，切記繼續(xù)與廣告客戶保持聯(lián)系，向老客戶重復(fù)銷售廣告比尋找一個(gè)新客戶要容易得多。包括公司名稱、地址、電話、傳真、網(wǎng)址、電子郵件地址以及聯(lián)系人姓名。對(duì)于訂戶數(shù)量少于10，000的新聞郵件來(lái)說(shuō)，采用合作經(jīng)營(yíng)不失為一種好辦法。 請(qǐng)記?。荷暇W(wǎng)的顧客比你想象的要多，沒(méi)有上網(wǎng)的也將在不久上網(wǎng)。根據(jù)你要求的郵件數(shù)量、目標(biāo)定位方式以及收集名字的方式不同，每個(gè)地址的價(jià)格會(huì)有所不同。 電子郵件的主題是收件人最早可以看到的信息，郵件內(nèi)容是否能引人注意，主題起到相當(dāng)重要的作用。 我們時(shí)?？梢砸?jiàn)到這樣的電子郵件： 我公司是生產(chǎn)xxx的企業(yè)，質(zhì)量上乘，價(jià)格優(yōu)惠，歡迎選購(gòu)。 （譯者注：我就曾多次收到有人要出售地址的廣告郵件，該郵件聲稱收集了全國(guó)各行業(yè)共9000多個(gè)地址，想必其中有我的地址，也可能有你的地址。制訂這些計(jì)劃的基礎(chǔ)是郵件地址列表，這是相當(dāng)不錯(cuò)的定位手段，因?yàn)橹朴嗋]件列表時(shí)詢問(wèn)過(guò)登記者許多方面的問(wèn)題，登記者的回答被用做目標(biāo)定位的標(biāo)準(zhǔn)。 在傳統(tǒng)營(yíng)銷方式中，這種測(cè)試方式由于代價(jià)昂貴，一般是無(wú)法進(jìn)行的，但是利用互聯(lián)網(wǎng)技術(shù)，可以用很少的花費(fèi)完成研究。% of the mailing lists have opin policy while 84% have opout policy。Objectives and effectiveness People create mailing lists for different purposes. How effective is mailing lists to fulfil these objectives?. What is the primary purpose of your newsletter(s)?Building munity 23% Promoting products/services 32% Branding 7% Communication 21% Generating revenue 7% Publishing 4% Other 7% . Compare to other web marketing tools, how effective is your newsletter(s) in building a munity?Very effective 29% 28% 26% 9% Very ineffective 9% . Compare to other web marketing tools, how effective is your newsletter(s) in promoting products/services? Very effective 20% 29% 35% 12% Very ineffective 4% . Compare to other web marketing tools, how effective is your newsletter(s) in branding?Very effective 23% 29% 29% 13% Very ineffective 7% . Compare to other web marketing tools, how effective is your newsletter(s) in building customer relationship? Very effective 31% 36% 23% 7% Very ineffective 4% . Compare to other web marketing tools, how effective is your newsletter(s) in generating revenues? Very effective 13% 17% 26% 28% Very ineffective 17% If you want to make money directly from your mailing list, it seems it is not the best idea. Instead, it is a time and money consuming process. The data show that an mailing list is most effective in building munities and relationship with your customers.5. Costs of mailing listsMaintaining an mailing list is a time and money consuming task. Therefore before you create a list, you need to know what you are going to pay for it.. How often do you publish your newsletter(s)?Daily 3% Several times a week 6% Weekly 24% Biweekly 12% Monthly 33% Quarterly 5% Irregularly 18% . On average how costly is it to maintain your newsletter(s)?$0 per month 41% $1$10 per month 14% $11$20 per month 10% $21$50 per month 13% $51$100 per month 6% More than $100 per month 17% . On average how many hours do you (or your staff) need to maintain and publish your newsletter(s) each week?Less than 5 hours 64% 510 hours 23% 1115 hours 4% 1520 hours 5% More than 20 hours 5% No pains, no gains. If you want to publish a good newsletter, you need to invest a considerable amount of time in it. As well, if you want to maintain a large mailing list efficiently, a good mailing list host service is worth of the money you pay.As we will discuss later, to publish your newsletter frequently and to maintain good munications with your readers are the key drivers to success. All these need your investment of time and money.6. Importance and efforts Is an mailing list important to a web business? Have web marketers devoted enough efforts to this marketing tool? . How important is your newsletter in the development of your web business? Very important 34% 23%