【正文】 .....................................................................................16O——機會 .............................................................................................................................................17T——威脅 ..............................................................................................................................................184市場定位 .....................................................................................................................................................1841 國內(nèi)市場形勢 ......................................................................................................................................1942 大連商城的形勢 ..................................................................................................................................2143 本項目覆蓋地域及經(jīng)濟潛力 ..............................................................................................................2244 市場需要什么 ......................................................................................................................................23441 商場檔次分析 ..............................................................................................................................24442 商場類型 ......................................................................................................................................25443 商場主題分析 ..............................................................................................................................2545 本項目產(chǎn)品定位 ..................................................................................................................................26451 檔次定位 ......................................................................................................................................26452 本項目的主題定位 ......................................................................................................................28※ 首創(chuàng)旅游式主題的商業(yè)物業(yè)概念 ..................................................................................................28※ 主題新穎的吸引 ..............................................................................................................................28※ 市內(nèi)旅游文化的支持 ......................................................................................................................28※ 對消費人群的吸引力 ......................................................................................................................293 / 74※ 借用概念的吸引力 ..........................................................................................................................29※ 借用其它元素的吸引力 ..................................................................................................................30453 形象定位 ......................................................................................................................................30454 項目定位的發(fā)展優(yōu)勢 ..................................................................................................................3146 項目產(chǎn)品設(shè)計建議 ..............................................................................................................................33461 針對項目整塊建議 ......................................................................................................................33462 針對 A、 B、 C、 X 地塊的業(yè)態(tài)？ .............................................................................................33463 針對 D、 E 地塊規(guī)劃 ...................................................................................................................35464 針對 D、 E 地塊的業(yè)態(tài)設(shè)置 .......................................................................................................3547 項目的特色如何營造 ..........................................................................................................................385商場的租售策略 .........................................................................................................................................4051 目標客戶 ..............................................................................................................................................40511 銷售目標客戶 ..............................................................................................................................40512 招商客戶 ......................................................................................................................................4052 租售時機 ..............................................................................................................................................4053 租售策略 ..............................................................................................................................................41531 租售推廣策略 ..............................................................................................................................4155 主要促銷手段 ......................................................................................................................................4556 招商條件 ..............................................................................................................................................46561 租金優(yōu)惠 ......................................................................................................................................466商場的經(jīng)營管理 .........................................................................................................................................4761 角色 ......................................................................................................................................................47611 對內(nèi)經(jīng)營 ......................................................................................................................................47612 對外經(jīng)營 .............................................................................................................................