【正文】 .....................................................................................16O——機(jī)會(huì) .............................................................................................................................................17T——威脅 ..............................................................................................................................................184市場(chǎng)定位 .....................................................................................................................................................1841 國(guó)內(nèi)市場(chǎng)形勢(shì) ......................................................................................................................................1942 大連商城的形勢(shì) ..................................................................................................................................2143 本項(xiàng)目覆蓋地域及經(jīng)濟(jì)潛力 ..............................................................................................................2244 市場(chǎng)需要什么 ......................................................................................................................................23441 商場(chǎng)檔次分析 ..............................................................................................................................24442 商場(chǎng)類(lèi)型 ......................................................................................................................................25443 商場(chǎng)主題分析 ..............................................................................................................................2545 本項(xiàng)目產(chǎn)品定位 ..................................................................................................................................26451 檔次定位 ......................................................................................................................................26452 本項(xiàng)目的主題定位 ......................................................................................................................28※ 首創(chuàng)旅游式主題的商業(yè)物業(yè)概念 ..................................................................................................28※ 主題新穎的吸引 ..............................................................................................................................28※ 市內(nèi)旅游文化的支持 ......................................................................................................................28※ 對(duì)消費(fèi)人群的吸引力 ......................................................................................................................293 / 74※ 借用概念的吸引力 ..........................................................................................................................29※ 借用其它元素的吸引力 ..................................................................................................................30453 形象定位 ......................................................................................................................................30454 項(xiàng)目定位的發(fā)展優(yōu)勢(shì) ..................................................................................................................3146 項(xiàng)目產(chǎn)品設(shè)計(jì)建議 ..............................................................................................................................33461 針對(duì)項(xiàng)目整塊建議 ......................................................................................................................33462 針對(duì) A、 B、 C、 X 地塊的業(yè)態(tài)？ .............................................................................................33463 針對(duì) D、 E 地塊規(guī)劃 ...................................................................................................................35464 針對(duì) D、 E 地塊的業(yè)態(tài)設(shè)置 .......................................................................................................3547 項(xiàng)目的特色如何營(yíng)造 ..........................................................................................................................385商場(chǎng)的租售策略 .........................................................................................................................................4051 目標(biāo)客戶(hù) ..............................................................................................................................................40511 銷(xiāo)售目標(biāo)客戶(hù) ..............................................................................................................................40512 招商客戶(hù) ......................................................................................................................................4052 租售時(shí)機(jī) ..............................................................................................................................................4053 租售策略 ..............................................................................................................................................41531 租售推廣策略 ..............................................................................................................................4155 主要促銷(xiāo)手段 ......................................................................................................................................4556 招商條件 ..............................................................................................................................................46561 租金優(yōu)惠 ......................................................................................................................................466商場(chǎng)的經(jīng)營(yíng)管理 .........................................................................................................................................4761 角色 ......................................................................................................................................................47611 對(duì)內(nèi)經(jīng)營(yíng) ......................................................................................................................................47612 對(duì)外經(jīng)營(yíng) .............................................................................................................................