【正文】 商品的包裝色調(diào)的選擇首先要進(jìn)行市場調(diào)研和分析，針對不同的人群進(jìn)行分析，因?yàn)椴煌娜巳簩ι实母兄驼J(rèn)識能力不同，比如，兒童對紅色和黃色等暖色調(diào)比較喜好，而中青年屬于活潑的一組，對綠色藍(lán)色亮色敏感，老年人則對灰色調(diào)敏感， 所以在選擇色調(diào)的時(shí)候首先要考慮產(chǎn)品的受眾人群，只有了解受眾人群之后才能夠進(jìn)行下一步的外包裝設(shè)計(jì)，消費(fèi)者在進(jìn)行產(chǎn)品選擇的時(shí)候?qū)Ξa(chǎn)品的顏色有了一定的感知，大膽的設(shè)計(jì)讓消費(fèi)者進(jìn)入一種想象的境地，當(dāng)主觀意識控制了人們的行為，才能夠刺激到內(nèi)心的購買欲，達(dá)到商品的交易模式 （二） 要素挖掘 要素挖掘是為設(shè)計(jì)開發(fā)工作做進(jìn)一步的準(zhǔn)備。 （ 三 ) 商品包裝設(shè)計(jì)中的心理策略 1．引起人們對產(chǎn)品的關(guān) 注是一種策略 關(guān)注消費(fèi)者自身內(nèi)心活動過程的一種表現(xiàn)，使人們對新鮮事物的認(rèn)識與認(rèn)知。審美是人類所呈現(xiàn)現(xiàn)實(shí)意義的根本體現(xiàn)。 關(guān)鍵詞： 廣告 傳達(dá)信息 文化 多元化素質(zhì) 畢業(yè)生 包裝，設(shè)計(jì) With the development of advertising business in the modern society, plays a very important role. Advertising is to convey information, but also by the mercial gives expression to higher, in recent years there has been some personalized advertising media, advertising, advertising art, they appear as if people39。s faces, and eyes, look forward to in the process of information transmission, munication and resonate with people the. As a going into the munity of the Department of art and design graduates, do in the design to do a job with skill and ease, required and quality cannot master the simple relates to a field, need is the diversified quality. Packaging design is an independent discipline, its services to the public for the mercial market to bring the invisible huge mercial interests, the packaging design is a munication bridge between enterprises and consumers, the packaging design of practical significance has exceeded its own meaning, packaging design has bee an important factor in the creation of promotion, brand. Therefore, the reason is the biggest difference between modity packaging and design, makes the same product in different form of showing is to improve the product has bee the main purpose of packaging design in front of consumers in the consumer, The world is a wonderful place, everyone can find from the color to a warmth, design and color in packaging tend to bring the same passion, bined with the packaging design in order to obtain the perfect embodiment of between the two, while in the field of product packaging, color design is different place a better understanding of product color and the collocation can do better design. This paper outlines the origins of tea culture, and the value of packaging. And analyzes the embodiment of packaging in the consumer psychology. Keywords: advertising to convey information culture diversified quality of graduates of packaging, design 目 錄 前言 .....................................1 第一章 設(shè)計(jì)與實(shí)踐的審美 ........................2 （一）理想的融入 ............