【正文】 司可以考慮開 發(fā)不 同劑量的 糖尿病產(chǎn)品 ，對(duì)于像糖尿病的患者，是否考慮更低劑量 的服用，更長(zhǎng)時(shí)間的服用，以緩解患者的經(jīng)濟(jì)負(fù)擔(dān)，增加使用人群。 賽諾菲公司 還應(yīng)該定期的開展學(xué)術(shù)交流活動(dòng)，包括一些國(guó)內(nèi)，國(guó)際的學(xué)術(shù)交流活動(dòng)，這樣不僅加強(qiáng)醫(yī)生對(duì)產(chǎn)品的了解，同時(shí)也可以從醫(yī)生那里了解更多的對(duì)于產(chǎn)品的信息反饋，有利于企 業(yè)理解市場(chǎng)的發(fā)展趨勢(shì)，為企業(yè)能夠與市場(chǎng)同步發(fā)展提供有利的條件 。s games measures in (7576 cm) in circumference, and a women39。 上海交通大學(xué)本科畢業(yè)論文（設(shè)計(jì)） 賽諾菲公司開拓國(guó)內(nèi)市場(chǎng)的營(yíng)銷策略分析 第 17 頁共 13 頁 請(qǐng)刪除以下內(nèi)容， O(∩ _∩ )O 謝謝?。?！ The term autism refers to a cluster of conditions appearing early in childhood. All involve severe impairments in social interaction, munication, imaginative abilities, and rigid, repetitive behaviors. To be considered an autistic disorder, some of these impairments must be manifest before the age of three. The reference book used by mental health professionals to diagnose mental disorders is the Diagnostic and Statistical Manual of Mental Disorders , also known as the DSM. The 2021 edition of this reference book (the Fourth Edition Text Revision known as DSMIVTR ) places autism in a category called pervasive developmental disorders . All of these disorders are characterized by ongoing problems with mutual social interaction and munication, or the presence of strange, repetitive behaviors,interests, and activities. People diagnosed with these disorders are affected in many ways for their entire lives. Description Each child diagnosed with an autistic disorder differs from every other, and so general descriptions of autistic behavior and characteristics do not apply equally to every child. Still, the mon impairments in social interaction, munication and imagination, and rigid, repetitive behaviors make it possible to recognize children with these disorders, as they differ markedly from healthy children in many ways. Many parents of autistic children sense that something is not quite right even when their children are infants. The infants may have feeding problems, dislike being changed or bathed, or fuss over any change in routine. They may hold their bodies rigid, making it difficult for parents to cuddle them. Or, they may fail to anticipate being lifted, lying passively while the parent reaches for them, rather than holding their arms up in return. Most parents of autistic children bee aware of the strangeness of these and other behaviors only gradually. Impairments in social interaction are usually among the earliest symptoms to develop. The most mon social impairment is a kind of indifference to other people, or aloofness, even towards parents and close caregivers. The baby may fail to respond to his or her name being called and may show very little facial expression unless extremely angry, upset, or happy. Babies with autism may resist being touched, and appear to be lost in their own world, far from human interaction. Between seven and 10 months of age, most infants often resist being separated from a parent or wellknown caregiver, but these infants may show no disturbance when picked up by a stranger. Other children with autism may be very passive, although less resistant to efforts by others to interact. However, they do not initiate social interaction themselves. Still others may attempt to engage with adults and peers, but in ways that strike others as inappropriate, or odd. In adolescence and adulthood, some of the higherfunctioning individuals with autistic disorders may appear overly formal and polite. They may react with little spontaneity, as if social interaction doesn39。如 可以定期的進(jìn)行病例分享的專家討論會(huì)，或者對(duì)新來的醫(yī)生和進(jìn)修的醫(yī)生， 護(hù)士，甚至是患者進(jìn)行產(chǎn)品知識(shí)，疾病知識(shí) 的講座。 根據(jù)市場(chǎng)變化調(diào)整藥品價(jià)格 賽諾菲公司一直是針對(duì)第一線、二線等中大型城市作為目標(biāo)客戶，其產(chǎn)品的技術(shù)含量較高，因此價(jià)格也不菲，普通用戶只能望梅止渴。賽諾菲在我國(guó)大型城市有著優(yōu)秀的品牌形象 ， 最好的產(chǎn)品質(zhì)量 ， 在營(yíng)銷和服務(wù)上形成差異化是賽諾菲醫(yī)藥產(chǎn)品的重要競(jìng)爭(zhēng)戰(zhàn)略。 威脅分析 產(chǎn)品銷售價(jià)格較高 對(duì)于賽諾菲這樣大牌的世界知名制藥公司而言，其對(duì)于制藥產(chǎn)品技術(shù)含量要求較高，因而 新的產(chǎn)品研發(fā)周期長(zhǎng)、投入巨大 。雖然有 很多 客戶購(gòu)買了 賽諾菲 公司的 醫(yī)藥 產(chǎn)品后，實(shí)際上是將產(chǎn)品帶到中國(guó)工廠來使用，但使用者也僅限于了解 賽諾菲 公司的產(chǎn)品，而對(duì)公司本身知之甚少。 擁有先進(jìn)的產(chǎn)品技術(shù)研究?jī)?yōu)勢(shì) 醫(yī)藥企業(yè)普遍 具有 相對(duì)較高 的科技含量 ，相對(duì)其它行業(yè)而言，對(duì)技術(shù)的依賴性要更高一些。新興的疫苗企業(yè)主要有長(zhǎng)春長(zhǎng)生生物、深圳康泰生物、北京科興生物、天成生物、浙江天元、江蘇延申生物、華蘭生物、海王英特龍、云南沃森、大連漢信以及天士力最近控股的天津金鈉生物等，新興疫苗生產(chǎn)商大多數(shù)產(chǎn)品單一，發(fā)展較慢，只有少數(shù)銷售額超過 1 億元 。 根據(jù)美國(guó)著名的市場(chǎng)調(diào)研公司 IMS 的數(shù)據(jù)分析， 1995 疫苗市場(chǎng)只有 37 億歐 元，而 2021 年世界疫苗市場(chǎng)容量己經(jīng)達(dá)到 107 億歐元。下表是 賽諾菲公 司 治療肝病的 易善復(fù) 品牌 、 治療心腦血管疾病防治的安博維、糖尿病產(chǎn)品以及 流感疫苗 等主要產(chǎn)品 20212021 年的銷售 總額 情況分析。 marketing stratey 上海交通大學(xué)本科畢業(yè)論文（設(shè)計(jì)） 賽諾菲公司開拓國(guó)內(nèi)市場(chǎng)的營(yíng)銷策略分析 第 III 頁 目錄 摘要 .................................................................................................................................. I Abstract........................................................................................................................... II 第一章 緒論 .................................................................................................................... 1 第二章 賽諾菲公司發(fā)展概況 ............................................................................................ 2 賽諾菲公司簡(jiǎn)介 ................................................................................................. 2 賽諾菲公司在國(guó)內(nèi)市場(chǎng)的營(yíng)銷情況 ..................................................................... 2 ............................................................................................................ 3 ....................................................................................... 5 ..................................................................................................... 6 第三章 賽諾菲公司開拓國(guó)內(nèi)市場(chǎng)的 SWOT分析 .................................................................. 7 優(yōu)勢(shì)分析 ............................................................................................................ 7 劣勢(shì)分析 ............................................................................................................ 8 機(jī)會(huì)分析 ............................................................................................................ 8 威脅分析 ............................................................................................................ 9 SWOT戰(zhàn)略組合分析 ...................................................................... 10 第四章 賽諾菲公司開拓國(guó)內(nèi)市場(chǎng)的營(yíng)銷策略建議 ..................