【正文】 ...................................................................................................21 四 市場調查與分析 ........................................................................................................22 市場特點分析 ...................................................................................................22 目標市場分析 ...................................................................................................22 初期目標市場 .........................................................................................23 長期目標市場 .........................................................................................24 市場容量和市場需求趨勢分析 ...........................................................................25 市場容量 ................................................................................................25 市場銷量的預測及趨勢分析 ....................................................................26 競爭分析 ..........................................................................................................27 ...............................................................................27 自身競爭能力分析 ..................................................................................28 清遠市任遠有限責任公司 3 五 公司戰(zhàn)略 ...................................................................................................................30 商業(yè)模式 ..........................................................................................................30 公司理念 ..........................................................................................................30 行業(yè)背景與總體規(guī)劃 .........................................................................................30 發(fā)展戰(zhàn)略 ..........................................................................................................31 建設期（ ） ...................................................................................31 前期（ — 3年） .................................................................................31 中期（ 4— 5年） ....................................................................................32 長期（ 6— 8年） ....................................................................................32 六 營銷策略 ...................................................................................................................33 營銷總體計劃 ...................................................................................................33 產品策略 ..........................................................................................................34 產品 .......................................................................................................34 服務 .......................................................................................................34 品牌 .......................................................................................................35 價格策略 ..........................................................................................................35 初期定價策略 .........................................................................................35 成熟期的定價策略 ..................................................................................36 直銷策略 ..........................................................................................................36 產品進入市場初期 ..................................................................................36 市場擴大階段 .........................................................................................36 促銷策略 ..........................................................................................................36 人員推銷 ................................................................................................37 .................................................................................................37 .................................................................................................37 .................................................................................................37 七 生產管理 ...................................................................................................................38 廠址選擇 ..........................................................................................................38 生產要求 ..........................................................................................................38 產品制造 ..........................................................................................................39 生產制造方式 .........................................................................................39 質量保證 ................................................................................................39 生產設備 ................................................................................................39 人員安排 ................................................................................................40 儲運管理 ..........................................................................................................40 建設方案及生產工藝流程 ..................................................................................41 ......................................................................................41 產品生產成本的控制 .........................................................................................42 售后服務 ..........................................................................................................42 八 管理體系 ...................................................................................................................43 ...........................................................................................................43 ...........................................................................................................43 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