【正文】 having liberal return policies as well as providing instore pickup services. Information security is important both to panies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Inter because they do not believe that their personal information will remain panies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting , many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between panies if such activity occurs. Another major security concern that consumers have with emerce merchants is whether or not they will receive exactly what they merchants have attempted to address this concern by investing in and building strong 5 consumer brands (., , eBay, and ),and by leveraging merchant and feedback rating systems and emerce bonding these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and , several major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have provided backend buyer protection systems to address problems if they occur. Inter auctions Inter auctions have bee a multibillion dollar business. Unique items that could only previously be found at flea markets are now being sold on Inter auction websites such as eBay. Specialized estores sell a vast amount of items like antiques, movie props, clothing, gadgets, and so on. As the premier online reselling platform, eBay is often used as a pricebasis for specialized items. Buyers and sellers often look at prices on the website before going to flea markets。每一家在線企業(yè)必須有一個全面的互聯(lián)網(wǎng)營銷策略。 在 2020 年，紐約時報與 Score 一同發(fā)表了一篇初步的評估，目的是為了確定由大型互聯(lián)網(wǎng)公司所收集的用戶數(shù)據(jù)的數(shù)量。稱心的營銷者與傳統(tǒng)的互聯(lián)網(wǎng)營銷者有所區(qū)別因為他們有一套更加具體的主題知識。很多消費者對網(wǎng)上購物持猶豫態(tài)度因為他們不相信他們的個人信息會被保密。在 2020 年，總統(tǒng)候選人大量使用互聯(lián)網(wǎng)營銷策略來吸引選民。 三 廣告產(chǎn)業(yè) 除了互聯(lián)網(wǎng)營銷對技術(shù)產(chǎn)業(yè)的主要影響以外，對廣告產(chǎn)業(yè)自身的影響也是很深的。運動的結(jié)果可以立刻被衡量和追蹤因為在線營銷的主動權(quán)通常要求用戶點擊一個廣告，訪問一個網(wǎng)站，以及實行一個有目標的活動。這種方法通常通過點擊付款（ PPC）的方式來實行。 互聯(lián)網(wǎng)營銷在范疇上很廣因為它不僅僅指互聯(lián)網(wǎng)上的營銷，也包括通過電子郵件和無線媒體進行的營銷。例如：自動回復(fù)機，互聯(lián)網(wǎng)電話，電子郵件營銷，訂閱 RSS，博客，顧客忠誠度計劃和免費試用。 nurturing your relationship with them. Some examples are: autoresponders, clicktocall (Inter to phone), marketing, RSS feeds, blogs, customer loyalty programs and free trials. A focused Targeted Lead Marketing mechanism allows you to capture and cultivate earlystage leads so that valuable opportunities are continually being added to your sales funnel. Exposing more people to your website is like bringing more people into your store, it only acplishes half of what you need to do. The goal of all your sales and marketing efforts, in the very simplest of terms, has always been to increase the number of people who do what you ask them to do – BUY your product or service and encourage others to buy too. Every online business must have a prehensive Inter Marketing Strategy Your WSI Consultant can work with you to design, implement and monitor the results of your Inter marketing strategy. Besides the expense of traditional methods like telemarketing, can you really afford the ire of potential buyers who just can’t handle one more sales ca