【正文】 store pickup services. Information security is important both to panies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Inter because they do not believe that their personal information will remain panies that purchase customer information offer the option for individuals to have their information removed from the database, also known as opting , many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between panies if such activity occurs. Another major security concern that consumers have with emerce merchants is whether or not they will receive exactly what they merchants have attempted to address this concern by investing in and building strong 5 consumer brands (., , eBay, and ),and by leveraging merchant and feedback rating systems and emerce bonding these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and , several major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have provided backend buyer protection systems to address problems if they occur. Inter auctions Inter auctions have bee a multibillion dollar business. Unique items that could only previously be found at flea markets are now being sold on Inter auction websites such as eBay. Specialized estores sell a vast amount of items like antiques, movie props, clothing, gadgets, and so on. As the premier online reselling platform, eBay is often used as a pricebasis for specialized items. Buyers and sellers often look at prices on the website before going to flea markets。 however, the vast majority of affiliate marketing relationships e from emerce businesses that offer affiliate programs. Local Inter marketing: a strategy through which a small pany utilizes the Inter to find and to nurture relationships that can be used for realworld Inter marketing uses tools such as social media marketing, local directory listing,and targeted online sales promotions. In a onetoone approach, marketers target a user browsing the Inter alone and so that the marketers39。但是從事各個商業(yè)的人都不應(yīng)該感到畏懼。 一個集中的目標(biāo)引導(dǎo)營銷結(jié)構(gòu)允許你占據(jù)和開發(fā)初級領(lǐng)導(dǎo)以至于有價值的機(jī)會在不斷地被加入到你的銷售渠道當(dāng)中。那就是你想培養(yǎng)的關(guān)系類型。數(shù)字化消費者數(shù)據(jù)和電子消費者關(guān)系管理（ ECRM)系統(tǒng)也經(jīng)常包括在互聯(lián)網(wǎng)營銷 當(dāng)中。這些潛在客戶通常被稱作有組織的領(lǐng)導(dǎo)。 當(dāng)吸引特定的興趣時，營銷者將一種特定的行為或興趣作為強(qiáng)調(diào)重點，而不是達(dá)到一個廣泛意義上的人口數(shù)。公司可以為了一小部分的傳統(tǒng)廣告預(yù)算來達(dá)到一個很廣泛的目標(biāo)人數(shù)。 （三）局限性 然而，從買家角度來看，購買者在進(jìn)行網(wǎng)上購買前無能力去觸摸，去聞，去嘗，“去嘗試”有形的貨物是很有限制性的。所有這些解決方法是為了向消費者保證他們的交易不會有問題因為這些商人因能夠提供可靠的商品和服務(wù)而被信任。在短短幾年內(nèi)，在線廣告每年的市值都會增長上百億美元。 參考文獻(xiàn) [1] 哈羅德 ?孔茨 ， 海因茨 ?韋里克 .網(wǎng)絡(luò)在營銷中的應(yīng)用 .網(wǎng)絡(luò)營銷 ,2020,(23)： 3133. [2] 弗雷德 ?R?戴維 .電子商務(wù) :網(wǎng)絡(luò)中的商業(yè)機(jī)會 .商業(yè)評論 , 2020,(11):2123. 原文出處： Vincent J. Palombo, Chancellor University Marketing Management Journal, Fall 2020. 。 這對美國的選舉過程也在逐漸產(chǎn)生影響。 （四） 互聯(lián)網(wǎng)拍賣 互聯(lián)網(wǎng)拍賣已經(jīng)成為一項市值幾十億美元的一種經(jīng)營方式。 對參與在線營銷的消費者和公司來說，互聯(lián)網(wǎng)安全是相當(dāng)重要的。因此，企業(yè)擁有能夠吸引消費者到一個更快得知結(jié)果的媒體上的優(yōu)勢。 二 稱心的營銷 稱心和極度稱心的互聯(lián)網(wǎng)營銷更強(qiáng)調(diào)為網(wǎng)絡(luò)使用者和消費者在特定的主題和產(chǎn)品上創(chuàng)造目的地。擁有產(chǎn)品的企業(yè)可以提供一些營銷材料（例如銷售信件，聯(lián)合的企業(yè)，跟蹤設(shè)施等等），然而，大多數(shù)的聯(lián)合營銷關(guān)系是來自那些提供聯(lián)合計劃的電子商務(wù)企業(yè)?；ヂ?lián)網(wǎng)營銷還指通過搜索引擎營銷（ SEM），搜索引擎最優(yōu)化（ SEO），特定網(wǎng)站的條幅廣告，電子郵件營銷，和 策略，沿著許多不同步驟的消費者經(jīng)營循環(huán)而在媒體上的展示。使你們的領(lǐng)導(dǎo)準(zhǔn)確的培養(yǎng) 8 一套系統(tǒng)允許你占據(jù)和發(fā)展早期領(lǐng)導(dǎo)以至于你們的營銷和銷售渠道永遠(yuǎn)不會失去有價值的機(jī)會。你們所有在銷售和營銷上所做的努力的最終目標(biāo)從最簡練的角度來