photoshop廣告設(shè)計(jì)畢業(yè)設(shè)計(jì)--創(chuàng)意廣告設(shè)計(jì)-畢業(yè)設(shè)計(jì)(留存版)
【正文】 ② 需要廣告創(chuàng)作人員擺脫舊的觀念，運(yùn)用聯(lián)想思維，捕捉靈機(jī)一動(dòng)的思想火花，營(yíng)造一種引人入勝的意境。 二 、廣告創(chuàng)意定位策略 （一）市場(chǎng)營(yíng)銷(xiāo)決定著廣告創(chuàng)意的定位 在社會(huì)營(yíng)銷(xiāo)觀念已經(jīng)形成的今天，企業(yè)所提供的產(chǎn)品 ，不能單單滿足部分消費(fèi)者的一時(shí)需要，而應(yīng)考慮符合消費(fèi)者的長(zhǎng)遠(yuǎn)利益和社會(huì)整體利益。 關(guān)鍵詞 廣告創(chuàng)意 photoshop 平面廣告 . Abstract:: advertising, although a business marketing tool, but also a culture. It is necessary to own mercial motives as well as cleverly hidden up a mercial nature, gives the impression as if not in the advertising. It is necessary at this time by means of culture and aesthetics, which use a variety of rhetorical devices and narrative techniques to package their own. Photoshop as a leader in print ad design software, due to dysfunction powerful, stable performance, easy to use, just like advertising creative design to bee an indispensable tool. 目錄 引 言 ............................................................................................. 4 一、 PS 在廣告設(shè)計(jì)作用： ............................................................... 4 （一） Photoshop 定位 ..................................................................... 4 （二） Photosho
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