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1 Marketing Plan template Part one 1. Executive Summary 2. Market Overview Customer information Market information Industry information Product information 3. SWOT and issue analysis Part two (to be pleted in conjunction with marketing) 4. Marketing Objectives 5. Controls and Evaluation 6. Budget Determination 7. Action Plans 2 Executive Summary What are the reasons or general aims of developing this strategy What is the conclusion of this plan (to be pleted after development) Market Overview Customer information ? Who are you targeting? Describe the person(s) you want to reach and their role in the decision process. (What useful demographic information is available to assist in locating and reaching th