【正文】 s living standard and enhancement of purchasing power, the expenses on necessities will decrease and those on leisure activities and personal development will rise. Especially with the government consistent policy of family planning in the long run, the three person family percentage will be growing. The children are precious, and parents are willing to invest in children’s interests and development. Toys are the child39。Switches…………………….…1,000 Paint……………………………………. 8, 000 Others…………………………………….500 Equipment: The cost of equipment of the project will be RMB 7,000 Item Name Price (RMB) A Computer…………….……………….3, 500 A Telephone/fax………………….……….. 200 A printer………………………….………1,000 Shelves…………………………….….…1,000 A desk and chairs.........................................500 Repair tools……………………………… 300 Other items…………………………… ..…500 16 Budget: The annual increase in the operating budget would be RMB 136, 000. Item Name Price (RMB) Wages…………………………….……. 60, 000 Advertising expenses……………….……1,000 Working funds………….… ………… ... 70,000 Tax……………………………………… 5,000 Total cost of the project: Initial cost: Decoration……….…………………..… 35, 000 Equipment……….……………….. ….… 7,000 SUBTOTAL………………………… .. 42,000 Budget: Rental cost……..…….……….…….…. 30, 000 Wages…………………………….……. 60, 000 Advertising expenses……………….……1,000 Working funds……………………...… 70,000 Tax……………………………………… 5,000 SUBTOTAL………………………… .. 166,000 TOTAL COST: ………………………… 208,000 17 Risk analysis and Management Plan Before putting the project into reality, we find that there are some risks which will affect the successful achievement of the project. After careful analysis, these risks are generally divided into three categories. Peoplerelated： ● The new employees may not be petent. ● We do not have stable consumption group at the beginning. ● There is different preference in various types of toys from the children of different ages, we cannot satisfy all the children’s needs. Timerelated: ● Our shop is a new one so people do not know it at the beginning. ● It will take time for consumers to accept our shop. ● The ordered toys may not be delivered in time, causing delay in the opening of the shop. Productrelated: ● The quality of the products may not be stable. The toys may be dangerous to children ● Competition between shops of children’s toys will be fiercer. Since it is impossible to remove these risks from the root, I think I have to take measures in management as follows: ● Increase public visibility, keep an mitment and enhance the customers’ prestige ● Conduct market research on customers’ needs and offer good products and services to their needs. ● To recruit and train new employees ● Increase our marketing measures, such as packaging, the careful presale service, soling service and after sale service. ● Allow the customer to try the toys before purchase. 18 The Project Framework NARRATIVE SUMMARY OBJECTIVELY VERIFIABLE INDICATIORS SOURCES OF INFORMATION ASSUMPTIONS AND RISKS GOAL or AIM 1. To meet customers’ needs。Setting Up Tiny World Children’s toy store Project Submitted to: Mr. Zhang Wei Jian Manager Personal Business Department Ping Zhou Branch Office Bank of China Prepared by: Liang Jing Chang Tel: 13927777490 Email: Date: November 20, 20xx Table of Contents ● Introduction …………………………………………………… … 1 ● Opportunities…………………………………………………… .....2 ● Strengths…………………………………………………………… 2 ● Premises…………………………………………………………… .2 ● Facilities………………………………………………………… .… 2 ● Service…………………………………………………………… ....3 ● Cost breakdown…………………………………………… …… ..34 ● Benefits…………………………………………………………… ...4 ● Schedule…………………………………………………………… ..5 ● Risk and Management……………………………………………… .5 ● Conclusion…………………… .…………………………………… ..5 ● Appendices 1. Analysis of the Business…………………………………… .... 67 2. Customer Profiles…………… …… ……………………… … ...8 3. Focus Groups……………………………… …… ……… …… .. 9 4. SWOT Analysis…………………………………… … ……… .10 5. SMART…………………………………………………… …… 11 6. Action Plan…………………………………………… ……… ...12 7. Activity Chart……………………………………… ……… ..1314 8. Costs Breakdown………………………………………… … 1516 9. Risk Analysis and Management Plan…………………… …… ...17 10. Logical Framework of the Project…………………… … ..… 1819 1 Proposal for Setting up Tiny World Children’s toy store Project Introduction Chinese is a country with a large population, and the birth number base is therefore large. The number of children and babies under the age of 14 is close to 3 hundred million, which accounts for almost 25% of the population in China. According to the city bureau of statistics, there are million children in the city of Sanshan, constituting a large group of toy consumption. Children make up a large group of toys consumption. .More than 80% of parents think the toy is an important source of children’s happiness, which means they are ready to invest in toys. Most parents do not allow the expense on a toy to go beyond 100 Yuan, thinking there is no need to buy too expensive one because the children will throw it after playing it for a moment. They often have a limited capacity of economy. However other parents say they must buy goodquality toys for their children, because the children often like to put it into their