【正文】 f = forecast Billions Source: TIA。 . National Parks, America’s Byways, American movies, etc. SeeAmerica Treasure Hunt Game Concept Cont’d Engage people by activity interest or geographic interest to encourage visitation. All game answers linked to appropriate web sites. TIMING Launched UK at WTM with movie category only to tie in with DOC campaign Launch international at ITB Launch domestic at Pow Wow Game Categories National Parks Scenic Byways American Movies Recreation Outdoors American Cities Amusement Parks Famous Americans Historical Sites Famous Places Just for Fun States Sweepstakes Structure Qualified entry: you must answer three questions to be entered into the sweepstakes. Prizes: Proposed . trips, each with a theme: – America’s Greatest Cities Amtrak – National Parks trip: Four Corners through Las Vegas gateway – Theme parks: Orlando – Movies: Hollywood – Finger Lakes/Niagara Falls – Alaska Cruise Sweepstakes, Cont’d Viral Component: send sweeps entry to three friends and get an additional entry for yourself. Collect names (opt in) for future marketing. . Coop Advertising Opportunities 2023 Reader’s Digest – March Issue (sold out) USA Today – May 6 September 16 National Geographic Traveler – July/August Issue Radio Promotion Packaged promotion using game content 30 prizes per market 5day promotion, 6 questions per day, one prize giveaway per question See America Week (National Tourism Week) May 8 15, 2023 TRADE SHOW Tiein Goal: build traffic to exhibitors in SeeAmerica Pavilions Use Treasure Hunt game questions to promote visitation to booths for answers Drawing at end for grand prize trip to the . Tradeshows UK: WTM, November 811, 2023 Germany: ITB, March 1115, 2023 Worldwide: International Pow Wow, May 37, 2023 Japan: JATA, September 2225, 2023 Brazil: ABAV, October 1923, 2023 TIA UK Cooperative Program with CMG Sunday Times inserts – January 30 (sold out) March 20 September 25 Daily Mail inserts – March 26 September 17 Travel Agent Direct Mail: 16,000 Essentially America: Winter/Spring/Fall Participation Opportunities Use game content in customized promotions Place ads in Roland Berger Cooperative inserts: USA and UK Offer prizes for radio game during See America week, May 8 – 15, 2023 Kart. Jennie, Project Director Anca Ioan, Managing Partner Jon Payne, Project Coordinator Presentation: Eric Chow 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH 。 consumer in control Encourages late bookings Increases petition Online hotel sales soaring What’s Ahead? Long Term Trends Who will be tomorrow’s travelers and what will they do? How will technology and changing work/leisure patterns affect the nature of travel planning and travel itself? How will we reach them? What types of tourism are likely to grow? Key Demographic Trends Aging of population Changes in households Rising education Geographic shifts Cultural diversity Influence of women Growing niche markets Percent Change in Population by Age, 2023/2023 and 2023/2023 (Percent Change) Source: . Bureau of the Census “ Junior” Matures (Age 55 64) More Likely Than Other Travelers To …… ? Travel farther away from home ? Stay away from home longer ? Include two or more destinations in one trip ? Engage in more activities ? Travel with only one other household member, likely their spouse ? Spend more per trip Source: TIA Maturity Trends Increase in adultonly travel parties Slower growth in travelers looking for “traditional” family experiences Interest in local heritage culture increases Maturialism Important Reasons for . Family Vacations Sources: Better Homes Gardens and Travel Industry Association of America (% of 2023 Family Vacationers) Family Togetherness 87% Get Away from Stress 74 Rest and Relaxation 71 Visit Friends/Relatives 62 Excitement/New Experiences 50 Physical Activity 43 New Places/People 43 For Luxury/Feel Pampered 25 Top 10 Activities Among . Domestic Tra