【正文】 rs Source: Recreation Vehicle Industry Association National Parks and Public Lands National Park Visitation up 4% through November 2023。 is the . travel industry39。 10 – 27 years of age in 2023 72 million, 28% of population 13% of those age 20 – 24 were born outside the . Millennial Generation – Great Potential for the Future Racially and ethnically diverse Very independent Feel powerful But of those age 20 – 24, 50% of men and 36% of women still live with or are dependent on parents Mediasavvy Technology leaders Travel by Minority Groups Increasing Hispanics million persontrips (8% of total) AfricanAmericans million persontrips (7% of total) AsianAmericans million (3% of total) Source: TIA Ethnic Groups to Grow to 50% of Population by 2050 % Distribution of Population Source: . Bureau of the Census Hispanics will Increasingly Dominate Millions Source: . Bureau of the Census Changing Nature of Work and Leisure Blurring of boundaries of space and time for work and leisure Dramatic growth in work flexibility Reduced need to travel solely for business, but bined business/leisure and leisure travel will grow Both business and leisure travel more motivated by selfactualization Consumer Trends Likely to Build More focus on doing well while doing good Growing interest in making contribution to society Could stimulate rise in “Voluntourism” Increasing emphasis on quality of life and lifestyle enhancement Rising emphasis on environment and sustainability Consumer Trends Likely to Build Education more recognized and promoted as a lifelong goal to enhance selfactualization personal best Leisure as learning Types of Tourism Likely to Grow Visit Friends/Relatives/Reunions/ Intergenerational and GrandTravel Combined Business and Leisure Travel Second Homes and Time Share Destination Spas Enrichment Tourism Types of Tourism Likely to Grow Health/Revitalization/LifeEnhancement Tourism: Peter Pan generation。 Sale of Park Passes up 8% See America’s National Parks partnership with TIA, National Park Service and National Park Foundation Travel Policies – Air Business Travelers 2023 and 2023 20%21%26%25%20%26%34%28%45%40%46%42%56%50%79%73%0% 10% 20% 30% 40% 50% 60% 70% 80%R e q u i r e U s e S p e c i f i c A i r l i n e sR e s t r i c t i o n s o n o f P e o p l eR e q u i r e U s e S p e c i f i c H o t e l sR e s t r i c t i o n s o n C l a s s o f H o t e lU p p e r M a n a g e m e n t A p p r o v a lL i m i t s o n P e r D i e mR e s t r i c t i o n s o n A i r f a r e c l a s sA n y o f L i s t e d P o l i c i e s2023 2023Source: Travel Industry Association of America and National Business Travel Association Percent of Air Business Travelers Alternative Technologies Used By Business Travelers in Past Year, 2023 31%41%26%35%11%18%10%12%0%10%20%30%40%50%A n y o f t h e 3 T e l e c o n f e r e n c i n g We b c o n f e r e n c i n g V i d e o c o n f e r e n c i n gT ot alF r e q u e n t ( 10+ T r i p s )Source: Travel Industry Association of America and National Business Travel Association Percent of Business Travelers Effectiveness and Efficiency of Technology to Replace Travel, 2023 and 2023 19%65%37%71%0%10%20%30%40%50%60%70%80%2023 2023Effe c ti v eEffi c e n tSource: Travel Industry Association of America and National Business Travel Association Percent of Air Business Travelers – Top Two Boxes AUTO TRAVEL PERFORMANCE . auto travel up 2% through September 2023 Still holding up due to: – Shifts from air, especially for shortdistance trips – Closertohome travel – Increasing interest in family travel – Increased interest in RVs Airline Turbulence Domestic air travel up 5% over 2023, but still 10% below 2023. International is up 14% over 2023, but better yet, up 5% over 2023. Exchange rates make . even more of a bargain US Air, United and ATA in bankruptcy Airline losses $8 billion in 2023。s premier international marketplace and is the largest generator of Visit USA travel. International Pow Wow History First Held in 19