【正文】 for work and leisure Dramatic growth in work flexibility Reduced need to travel solely for business, but bined business/leisure and leisure travel will grow Both business and leisure travel more motivated by selfactualization Consumer Trends Likely to Build More focus on doing well while doing good Growing interest in making contribution to society Could stimulate rise in “Voluntourism” Increasing emphasis on quality of life and lifestyle enhancement Rising emphasis on environment and sustainability Consumer Trends Likely to Build Education more recognized and promoted as a lifelong goal to enhance selfactualization personal best Leisure as learning Types of Tourism Likely to Grow Visit Friends/Relatives/Reunions/ Intergenerational and GrandTravel Combined Business and Leisure Travel Second Homes and Time Share Destination Spas Enrichment Tourism Types of Tourism Likely to Grow Health/Revitalization/LifeEnhancement Tourism: Peter Pan generation。 . National Parks, America’s Byways, American movies, etc. SeeAmerica Treasure Hunt Game Concept Cont’d Engage people by activity interest or geographic interest to encourage visitation. All game answers linked to appropriate web sites. TIMING Launched UK at WTM with movie category only to tie in with DOC campaign Launch international at ITB Launch domestic at Pow Wow Game Categories National Parks Scenic Byways American Movies Recreation Outdoors American Cities Amusement Parks Famous Americans Historical Sites Famous Places Just for Fun States Sweepstakes Structure Qualified entry: you must answer three questions to be entered into the sweepstakes. Prizes: Proposed . trips, each with a theme: – America’s Greatest Cities Amtrak – National Parks trip: Four Corners through Las Vegas gateway – Theme parks: Orlando – Movies: Hollywood – Finger Lakes/Niagara Falls – Alaska Cruise Sweepstakes, Cont’d Viral Component: send sweeps entry to three friends and get an additional entry for yourself. Collect names (opt in) for future marketing. . Coop Advertising Opportunities 2023 Reader’s Digest – March Issue (sold out) USA Today – May 6 September 16 National Geographic Traveler – July/August Issue Radio Promotion Packaged promotion using game content 30 prizes per market 5day promotion, 6 questions per day, one prize giveaway per question See America Week (National Tourism Week) May 8 15, 2023 TRADE SHOW Tiein Goal: build traffic to exhibitors in SeeAmerica Pavilions Use Treasure Hunt game questions to promote visitation to booths for answers Drawing at end for grand prize trip to the . Tradeshows UK: WTM, November 811, 2023 Germany: ITB, March 1115, 2023 Worldwide: International Pow Wow, May 37, 2023 Japan: JATA, September 2225, 2023 Brazil: ABAV, October 1923, 2023 TIA UK Cooperative Program with CMG Sunday Times inserts – January 30 (sold out) March 20 September 25 Daily Mail inserts – March 26 September 17 Travel Agent Direct Mail: 16,000 Essentially America: Winter/Spring/Fall Participation Opportunities Use game content in customized promotions Place ads in Roland Berger Cooperative inserts: USA and UK Offer prizes for radio game during See America week, May 8 – 15, 2023 Kart. Jennie, Project Director Anca Ioan, Managing Partner Jon Payne, Project Coordinator Presentation: Eric Chow 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH 。 is the . travel industry39。 OTTI Online Travel Planning Steady and Booking Continues to Rise 010203040506070801997 1998 1999 2023 2023 2023 2023 2023O n l i n e T r a v e l Pl a n n e r s O n l i n e T r a v e l B o o k e r sSource: Travel Industry Association of America Millions How We Sell and Distribute Travel Changed Forever Inter for leisure and business Pricing more transparent。 . TRAVEL AND TOURISM OUTLOOK AND TRENDS Research, Idea Promotion TIA Mission Statement The mission of the Travel Industry Association of America is to represent the whole of the .