【正文】
A restructuring project – case presentation How consulting works Hanson Chen Consulting process Project methodologies Project background Consulting process Project methodologies Project background The client is a leading European sanitary manufacturer Client’s operation in China ? Entered China market in 1996 ? Had two independent operation units, one wholly owned pany in Ningbo, one JV in Shanghai ? Employed 10 foreigner and more than 300 Chinese ? Provided sanitary products and piping products ? Sold through different channels nationwide Disappointing business results ? Sluggish sales ? High operation cost ? Increasing loss The project is to develop China market business restructuring strategy Restructuring strategy Corporate strategy ? Market positioning ? Product strategy ? JV partnership handling Organization ? Corporate structure ? Organization capability Sales and marketing ? Channel strategy ? Sales and marketing process Operation proces