【正文】 ⑶ Access to raw material and other inputs of appropriate cost and quality。 – customer loyalty will be great。第十六講 Competitive Strategy in Emerging Industries The Structural Environment in Emerging Industries Problems Constraining Industry Development To Adopt New Products Early or Late? Strategic Choices in Emerging Industries 3/4/2023 1 Jia Liangding 新興產(chǎn)業(yè)的結(jié)構(gòu) ? Emerging Industries are newly formed or reformed industries that have been created by technological innovations, shifts in relative cost relationships, emergence of new consumer needs, or other economic and sociological changes that elevate a new product or service to the level of a potentially viable business opportunity. Emerging Industries are been created all the time. 3/4/2023 2 Jia Liangding ? The essential characteristic of an Emerging Industry from the viewpoint of formulating strategy is that there are no rules of the game. ? The petitive problem in an Emerging Industry is that all the rules must be established such that the firm can cope with and prosper under them. The absence of rules is both a risk and a source of opportunity. 3/4/2023 3 Jia Liangding COMMON STRUCTURAL CHARACTERISTICS: ⑴ Technological Uncertainty. – What product configuration will ultimately prove to be the best? What production technology will to be the most efficient? ⑵ Strategic Uncertainty. – A wide variety of strategic approaches often are tried by industry participants. No “ right” strategy has been clearly identified. Firms often have poor information about petitors, characterist